Symphony Talent Blog

Roopesh Nair

Roopesh Nair
Highlights: Symphony Talent & Hodes (current President & CEO), SapientNitro, Bachelor of Technology degree in electrical engineering from the Indian Institute of Technology, Master of Business Administration in general management from Columbia Business School and Walter A. Haas School of Business at the University of California, Berkeley as part of the joint Berkeley Columbia Executive MBA program.

Recent Posts

What A Year It’s Been (And What A 2019 To Look Forward To!)

Posted by Roopesh Nair on January 3, 2019 at 8:00 AM

In this last year, I’ve seen so much of our vision for Symphony Talent come to fruition.

In recent years past, the trending industry concept has been to make recruiters “think like marketers” and “act like marketers.” But marketing overall changes so rapidly that even marketers themselves find it challenging to stay ahead. We made a conscious effort to refocus this way of thinking and rather than try to make recruiters behave like marketers, we are empowering recruiters to leverage talent marketing solutions that allow them do what they do best

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Topics: Symphony Talent, Talent Marketing

ST’s CEO Picks His Top Blogs of 2018

Posted by Roopesh Nair on December 7, 2018 at 8:00 AM

At Symphony Talent, we provide talent marketing solutions that free up recruiters to focus on what they do best – and let automated engagement tools deliver the personalized experience today’s candidates expect.

It’s been an exciting and highly productive year for all of us. And, in the spirit of sharing and engagement, I would like to highlight some of the blog entries which address the key opportunities (and yes, issues) you should be thinking about for the upcoming year.

I hope you find them an interesting read!

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Topics: Artificial Intelligence, Recruitment Strategies

Digital Transformation: The Catalyst for Change in Recruitment Marketing (Part Three)

Posted by Roopesh Nair on June 21, 2018 at 8:00 AM

 

In Part One and Part Two of this three-part series, we talked about the importance of defining your EVP, using it to communicate your Employer Brand, and attracting candidates using an omnichannel approach through multiple touchpoints like digital media, job boards, and social channels. If these postings served to inspire you – and you’re already laying the foundation for a first-rate candidate experience – congratulations, you’re off to a great start!

By now you’re probably aware that it takes a big investment in time and energy (not to mention plenty of like-minded people) to set yourself up for success in today’s hyper-competitive talent market. But are these investments yielding measurable results?  And are you capturing the right information to make key decisions going forward?

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Topics: Talent Acquisition Strategy, digital disruption, digital transformation

Digital Transformation: The Catalyst for Change in Recruitment Marketing (Part Two)

Posted by Roopesh Nair on June 14, 2018 at 8:00 AM

In my last blog, I covered the benefits of a strong EVP and employer brand, and how they provide the foundation for what you want to say to your target audience. Now, let’s delve into leveraging these assets - and digital technology - to deliver a great candidate experience.

As I’ve mentioned before, research has shown that organizations that invest in a strong candidate experience improve their quality of hires by 70%. Still, many haven’t completely thought through the employee experience and who owns it.

Digital transformation has forever changed the consumer landscape. The world of talent acquisition has changed, too. Your candidates (the potential “consumers” of your career opportunity) now expect an experience that’s akin to ordering an Uber or shopping on Amazon. If your TA team isn’t actively thinking about the candidate experience - and marketing it like a product or service - it’s probably time to rethink your approach.

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Topics: Careers Website, talent acquisition, digital disruption, digital transformation, enhanced job description, machine learning, Drip Marketing

Digital Transformation: The Catalyst for Change in Recruitment Marketing (Part One)

Posted by Roopesh Nair on June 7, 2018 at 11:41 AM

I have conversations every day with companies that want to improve their ability to reach and attract “A” talent. The truth is, there’s no magic “formula.” What it all comes down to is putting candidates in the driver’s seat by supplying information and experiences that are credible and compelling. However, to achieve a candidate-centric experience, you need to go beyond simply posting opportunities – and begin marketing them.

Think about how information is consumed and products are sold today. Digital rules – and it’s no longer a one-way conversation. When people shop online for a product or service, they’re exposed to tweets, posts, text messages, news alerts, videos, and product recommendations that are carefully curated, highly targeted and personalized. And before they add an item to their “shopping cart,” they’ve probably considered other alternatives, read reviews and generally found out quite a bit about the item they’re purchasing. It’s no different in the world of Talent Acquisition (consumers have Yelp; candidates have Glassdoor and similar sites).

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Topics: candidate experience, CRM, ATS, personalization, talent acquisition, digital disruption, digital transformation, automation

Three Patterns That Are Must-Haves For Your Seasonal Hiring This Year

Posted by Roopesh Nair on March 27, 2018 at 1:12 PM

After spending more than a decade with retailers around the world as they embarked on their digital transformation journeys, thinking about peak and seasonal spikes is ingrained in me. Over the last three years, I continued working with retailers, but in the context of the candidate experience rather than the consumer experience. I knew there was an immediate opportunity to apply the same concepts that were disrupting consumer behavior to help with the talent acquisition strategy for the peak season. Retailers spent the whole year planning for the peak season and ensuring that the stores and digital infrastructure were ready to handle peak, but not as much planning went into the hiring strategy.

Some brands have successfully brought digital to the core of their talent acquisition process in different parts of their candidate experience. At Symphony Talent, we are very passionate around this topic since it is directly aligned with our vision of redefining how brands and talent connect. As you prepare for your seasonal hiring, here are some patterns we see across the industry that can disrupt your strategy in a positive way.

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Topics: candidate experience, personalization, digital disruption, digital transformation, Seasonal Hiring, machine learning

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