To really stand out in a competitive job market, your company needs to present and cultivate your employer brand to top talent before they’re even thinking about making a change. Because to them, what your company stands for and where it’s going are more important than a specific job req.
Social Networks are a great place to begin an awareness campaign for your Employer Brand. You can plant the seed and generate awareness, so when it comes time to source applicants you’re not starting completely from scratch.
Consider raising awareness through social media when you’re:
- Moving into a new market
- Managing a merger/acquisition
- Promoting a corporate brand that is little known in comparison to your consumer or B2B brand
- Seeking to diversify your employee population
- Aware of an upcoming project/contract that will require additional staff