Symphony Talent Blog

Personalized Content 101 - Facts & Fundamentals

Posted by Mary Krichbaum on August 14, 2018 at 8:17 AM

 

Speaking to – not at – your audience

Back in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
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Topics: Artificial Intelligence, personalization, digital transformation, EVP, Blogs 101

#NowTrending: Content Marketing Trends | 8.10.2018

Posted by Calli Ensor on August 10, 2018 at 11:00 AM

If there’s a wheel, there’s a way.

This week we attended the Social Recruiting Strategies Conference in Austin. Going into the conference, we had a few goals. First, we wanted to talk all things content marketing with a group of industry professionals who live and breathe it just like us. Second, we wanted to connect with old friends and coworkers. And finally, we wanted to expand our networks, aka, make new friends.

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Topics: Social media, #NowTrending, Recruitment Trends

Customer Service 101 - Rules for Success

Posted by Michael Field on August 7, 2018 at 8:00 AM

Here’s something you might find interesting: A study done by UC, Irvine found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption.

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Topics: Engagement and Experience, Customer Service, Blogs 101

#SRSC Austin: Ready and rarin' to go

Posted by Calli Ensor on August 2, 2018 at 8:00 AM

 You bet your boots we’re excited! After having a blast at the Social Recruiting Strategies Conference in San Francisco, my colleague Lynnette Bellin and I are returning to the SRSC in Austin, August 8 - 10.

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Topics: Social media, Events, SRSC, social recruiting

Are You Allergic to Buzzwords? Too Bad: Omnichannel is Here to Stay

Posted by Shannon Seery on July 31, 2018 at 9:01 AM

Marketing communication is changing and changing fast, moving away from the mass marketing approach of yore. Not surprisingly, recruitment marketing has joined the shift toward personalized, one-on-one communication across the spectrum of available channels and devices used by job seekers. Omnichannel recruitment marketing is the now, and it’s important that you get on board. Candidates don’t just want a seamless omnichannel experience, they expect it. And employers need to embrace the approach in order to attract and retain quality talent.

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Topics: Recruitment Marketing, candidate experience, omni-channel

#NowTrending: Content Marketing Trends | 7.27.2018

Posted by Meg Ruggieri on July 27, 2018 at 9:24 AM

It’s the most wonderful time of the year.

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Topics: Social media, #NowTrending, Recruitment Trends

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