If there’s a wheel, there’s a way.
This week we attended the Social Recruiting Strategies Conference in Austin. Going into the conference, we had a few goals. First, we wanted to talk all things content marketing with a group of industry professionals who live and breathe it just like us. Second, we wanted to connect with old friends and coworkers. And finally, we wanted to expand our networks, aka, make new friends.
Here’s something you might find interesting: A study done by UC, Irvine found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption.
You bet your boots we’re excited! After having a blast at the Social Recruiting Strategies Conference in San Francisco, my colleague Lynnette Bellin and I are returning to the SRSC in Austin, August 8 - 10.
Marketing communication is changing and changing fast, moving away from the mass marketing approach of yore. Not surprisingly, recruitment marketing has joined the shift toward personalized, one-on-one communication across the spectrum of available channels and devices used by job seekers. Omnichannel recruitment marketing is the now, and it’s important that you get on board. Candidates don’t just want a seamless omnichannel experience, they expect it. And employers need to embrace the approach in order to attract and retain quality talent.