Symphony Talent Blog

I received an early holiday present this month. As a Content Marketing Strategist, I look forward to reading Hootsuite’s Social Media Trends every year. The report summarizes findings from a survey of over 3,000 Hootsuite customers, and I love to read it because it validates a lot of the observations I’ve made, but I also love to think about how these trends apply to the way we approach recruitment marketing in the New Year.

One of the first major lessons I learned at my initial job out of college wasn’t in an office setting with fluorescent lighting or while making lunch meetings for my boss. It was in the fitting room of an Anthropologie in Kansas City where I spent several hours a day feeling sorry for myself.

Not long ago, companies relied solely on their ATS providers or their job boards to manage recruitment. Today, the choices seem endless. As a result, many companies are making uninformed or impulsive decisions that could prove to be costly and damaging to their overall talent acquisition strategy. This confusion is leading to dissatisfaction, as organizations struggle to create a seamless candidate experience using disparate solutions. In fact, two out of five companies are either dissatisfied or indifferent to their current provider.

It’s November, and if you’re anything like me, your social media feeds are full of people sharing their #30DaysofGratitude in honor of Thanksgiving this month.

While it’s easy to get stuck in a creative rut, getting out can be a challenge. For content marketers, creative ruts are a looming threat. To stay relevant, you need to be quick. You need to be on top of platform updates (see trends below), responding to community users, optimizing your paid promotions, and recommending new concepts daily, with the goal of going viral. No pressure!

Are you ghosting me? Chances are if you have to ask, the answer is yes.

Ghosting is a cultural phenomenon where someone withdraws all communication with no apparent explanation. While ghosting is most commonly associated in the dating world, its popularity and cultural acceptance is allowing this behavior to become commonplace in our professional lives.