Everything recruitment marketing.

Where Does Diversity Content Go? Where Your Brand Goes

Creating recruitment marketing content that attracts candidates is hard; creating content that appeals to everyone is harder. We often resort to blanket coverage because it’s the only way to cast a...

Danielle McClow, Manager, Content Strategy , 8 min read

Your Recruitment Automation Checklist

It's Monday, which means the "just checking in on X role" emails are topping your or your recruiters' inboxes. We all know the pain of too many open roles and not enough candidates to fill them, and...

Danielle McClow, Manager, Content Strategy , 4 min read

Source Smarter 'With a Little Help From My Friends'

Recruiting today is hard; it's hard to know where to turn, what to do, or what side is up. There are so many complexities to attracting and hiring people in a candidate-centric economy that our...

Danielle McClow, Manager, Content Strategy , 6 min read

Talk Data to Me: How Recruitment Data Accelerates Connections

Talent analytics allow you to measure the effectiveness of recruitment marketing activities and media performance, including job boards, banner ads, emails, social media and career site activities. 

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Danielle McClow, Manager, Content Strategy , 8 min read

Recruitment Marketing Campaign Examples That Actually Work

Building talent pipelines might seem fruitless in a time when people have MILLIONS of options; it has many of us in TA/HR thinking why bother with a talent pool? 

The reality is talent pools are...

Danielle McClow, Manager, Content Strategy , 6 min read

Celebrate Black History Month With DEI Action

Black History Month has been celebrated during February in America since 1976. Each president has upheld the tradition, and other countries like Canada and the UK have also designated months to...

Danielle McClow, Manager, Content Strategy , 10 min read