Featured Posts
Artificial Intelligence Gets You Candidates You Never Knew You Needed
Artificial Intelligence (AI) is rapidly changing the game when it comes to recruitment marketing, and more and more hiring departments are taking notice — especially since many were looking for...
Ateet Shah , 4 min read
Webinar Alert: 5 Keys To An Impactful Candidate Experience
Wow - can you believe Labor Day’s come and gone? I always think of it as marking the semi-official end of Summer - and the time most of us start focusing less on picnics, the beach and vacation...
Shannon Seery , 4 min read
Programmatic Media 101: What You Need to Know
Implementation of the new GDPR laws resulted in a temporary downturn in programmatic ad spending a few months back. However, a follow-up report this past June in Mobile Marketing magazine tells us...
John Farelli , 4 min read
Are You Allergic to Buzzwords? Too Bad: Omnichannel is Here to Stay
Marketing communication is changing and changing fast, moving away from the mass marketing approach of yore. Not surprisingly, recruitment marketing has joined the shift toward personalized,...
Shannon Seery , 6 min read
Banner Ads 101
Sometimes they’re a one-off for an immediate need, other times a strategically placed component of an integrated omnichannel campaign. They can be static, even somewhat generic – or highly dynamic...
John Farelli , 5 min read
Successful Recruitment Marketing Strategy - The Fundamentals
If you’ve ever worked in the consumer realm (or taken an “Intro to Marketing” survey course), you’ve probably heard about the traditional elements of a marketing mix, known as the “Four P’s” -...
Mike Hargrove , 6 min read
