Not long ago, companies relied solely on their ATS providers or their job boards to manage recruitment. Today, the choices seem endless. As a result, many companies are making uninformed or impulsive decisions that could prove to be costly and damaging to their overall talent acquisition strategy. This confusion is leading to dissatisfaction, as organizations struggle to create a seamless candidate experience using disparate solutions. In fact, two out of five companies are either dissatisfied or indifferent to their current provider.
People are mysterious and, at times, unpredictable. Things like feelings, preferences and life experiences have a profound effect on decision-making. For those reasons, talent acquisition strategy can feel incalculable. In reality, though, nothing could be further from the truth.
One term we use a lot when speaking about Symphony Talent and our capabilities is the Recruiting Funnel. Our colleagues in marketing have been thinking in terms of sales funnels for quite some time; however, the funnel concept in recruitment marketing is still somewhat new. So to make sure we’re all on the same page, here’s a quick overview of exactly what a Recruiting Funnel is – and how you can leverage it to your advantage.
Does anyone remember Cliff’s Notes, those little black and yellow student “study guides”? In the pre-internet era, students everywhere relied on them to help explain the deeper meanings behind “The Great Gatsby,” “Hamlet” and countless other literary masterpieces (or – let’s be honest – to save time in reading them all the way through).
Having strategic brand goals and a clear way of communicating your organization’s story across all touchpoints is important. In fact, it’s a key to attracting, engaging and hiring quality talent.
But have you considered the role your employees can play in advancing your recruiting efforts?
Or how employee advocacy technology can further fuel your hiring capabilities?
It all starts with meeting employees where they’re at.
Artificial Intelligence (AI) is rapidly changing the game when it comes to recruitment marketing, and more and more hiring departments are taking notice — especially since many were looking for talent in all the wrong places.