Symphony Talent Blog

Nicole Thomas

Nicole Thomas
Nicole is an anthropologist turned Senior Manager, Employer Branding Research & Insights at Symphony Talent. With a deep understanding of culture and purpose, she believes that there is magic in uncovering the true personality of your employer brand and unleashing it through design and storytelling.
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Recent Posts

Employer Branding's Impact on the Candidate Journey

Posted by Nicole Thomas on March 14, 2019 at 8:30 AM

In today’s consumer-centric universe, a product or service without brand and marketing support behind it would be almost unthinkable. Yet many otherwise well-branded organizations severely underestimate the importance of their Employer Brand – the very catalyst that could bring the talent they want into the fold.

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Topics: employer branding, Talent Marketing, strategy

Building Your Business Case for Employer Branding

Posted by Nicole Thomas on February 26, 2019 at 8:00 AM

We’ve all had times in our lives when we really, REALLY wanted something. Way back when it might have been our first car, an expensive pair of Nikes, or even just convincing our parents to let us stay out later on weekends. Whatever it was, chances are we had to build a case to the decision makers for getting what we wanted. And back it with some strong supporting evidence.

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Topics: Employer Brand, EVP

Event Recap: EBrandCon May 2018

Posted by Nicole Thomas on May 29, 2018 at 10:52 AM

 

San Diego, “America’s Finest City,” provided a perfect setting for last week’s EBrandCon, the industry’s leading employer branding strategies conference. Talent acquisition, content marketing, and employer branding experts all came together to discuss a variety of branding-related topics, including employer brand strategy, building brand ambassadors, measuring ROI, and crafting outstanding brand content.

Despite the unexpectedly chilly temperatures in southern California last week (was I the only one who thought it was a pleasant 75 degrees every day?), we hunkered down with industry thought leaders to hash out the do’s and don’ts of developing and implementing a best-in-class employer brand strategy.

There was, however, one point on which pretty much everyone agreed: people want relevant, resonant, and engaging content no matter where they are in the talent lifecycle. This led to a very active and highly informative discussion and gave all of us – and hopefully you – a few things to think about when you’re building your own brand strategy:

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Topics: Employer Brand, Talent Advocacy, Events, Recruitment Strategies

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