These days, social media and aggregators — like Google for Jobs and Indeed — often send candidates right to the job description page. As a result, they may have limited knowledge of your employer brand, company culture or the career and advancement opportunities at play.
We can’t overstate the importance of a career website — it’s a central hub for reinforcing your employer brand. Yet, when it comes to applying for jobs, candidates may not head to your home page first. If the candidate initially lands on the job description page, it has to be as robust – and engaging – as possible. It’s important you provide them with all the information they need upfront so they can make an informed decision, but it needs to be done in an easily digestible, inviting way that takes a top-down approach.