Everything recruitment marketing.

Top 3 Things Today's Candidates Expect

Today’s candidates have expectations, and they’re different than what past generations expressed. If you’re going to attract — much less retain — their attention, you need to connect with them in...

Chris Gasparro , 8 min read

Incorporating SMS into Your Omnichannel Talent Marketing Strategy

The number of mobile phone users is expected to pass the five billion mark by year’s end. Although email averages an open rate of just 23%, that number leaps to an impressive 56% on mobile...

Chris Gasparro , 7 min read

Building Connections, Driving Results: AI's Impact on the Candidate - and Recruiter - Experience

How does your organization recruit candidates? The current process probably goes something like this:

Recruiters go into the ATS, CRM or similar tool and search within the talent community. Then...

Chris Gasparro , 9 min read

Does Your Candidate Experience Deliver the Goods?

Whether it’s shopping for the holidays, exploring the roots of the family tree, or searching for that perfect career opportunity, immersive online experiences are becoming the norm. The technology...

Chris Gasparro , 6 min read

Job Recommendations: Let's Get Real(time)

Ever shop on a site like Amazon and notice that their “you might also like” recommendations seem a bit off the wall? Depending upon where you’ve been online – or who/what you recently Googled –...

Chris Gasparro , 5 min read

Conversational Talent Marketing Converts Job Seekers to Candidates Like Never Before

There was a time when posting a job on a job board or sending out an email blast to talent was enough, but those days are long gone. Today’s job market demands that you go where talent is at and...

Chris Gasparro , 8 min read