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Bill Boorman

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2019 and The New Rules of Engagement

Posted by Bill Boorman on December 18, 2018 at 8:00 AM

It’s safe to say the world of Talent Marketing is changing rapidly. Not just for the Talent Acquisition community, but for applicants and candidates as well.

Which brings me directly to the first thing we should all be thinking about as 2018 winds down.

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Topics: Artificial Intelligence, automation

2019: The beginning of the end?

Posted by Bill Boorman on December 12, 2018 at 8:00 AM

OK, I’m being a bit dramatic. The beginning of the end of what you might ask. I chose this title because when I was sitting on a panel recently talking about the automation of recruiting and the advent of AI, someone asked me, “Does this spell the end for recruiters? Will we all be replaced by machines?” My answer: “It’s not the beginning of the end, more the end of the beginning.”

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Topics: Artificial Intelligence, automation

Social Branding in a Corporate Environment

Posted by Bill Boorman on August 22, 2017 at 11:48 AM

Last week, I hosted Kelly Piccininni  of Northside Hospital on the first webinar of the #BeYourBrand series - a great conversation full of useful tips. I thank Kelly for sharing Northside’s story about changing their whole approach to branding and recruiting. It was great to hear this from a recruiter who has learned and adopted digital marketing tactics while still being responsible for getting medical staff hired.

Northside’s story is very much about their transition from Web 1.0 to the current digital age, and making that shift at breakneck speed. Their career site, for example, went from concept to launch in just 60 days.

As with all of the #BeYourBrand series, we were also joined by Symphony Talent’s Maren Candelero, who provided data insights into what was working, and the differences between the channels. The numbers tell a fascinating story.

While there was much to take away, five things stood out for me:

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Topics: Recruitment Marketing, #BeYourBrand, Influencer Insights

Myth Busting in Employer Branding

Posted by Bill Boorman on July 27, 2017 at 11:22 AM

It seems anyone with an opinion and Google search is blogging about employer branding. From “authenticity” to “transparency,” buzzwords abound. But what does it all mean? How are job seekers really behaving? Is “authenticity” simply telling the truth? To aid the discussion and cut through the noise, I’ve teamed up with Symphony Talent to take a close look at what’s happening in the market-- and not just what sounds and looks good.

I’m going to find answers using a two-sided approach. First, I’ll deep dive into the data behind career sites, social accounts, e-mail campaigns and other digital initiatives to see what the numbers show. Then, I’ll follow up with a series of interviews with companies – ranging from hospitals to retail outlets – where we’ll talk about everything from attraction to hiring.

In the digital age, people’s behaviors change rapidly, and they expect the same digital experience whether they’re looking for a job or buying a car. They don’t have patience for things like poor navigation (they aren’t going to hunt around for jobs or content), and their decisions are based on a variety of factors.

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Topics: Employer Brand

Programmatic Advertising and Marketing For Beginners

Posted by Bill Boorman on April 20, 2017 at 12:30 PM

Guest Post by Bill Boorman, #tru Conference Founder & Managing Director at Recruiting Daily

Remember the good old days of print media buying, or the halcyon days of the dot-com boom, when buying advertising was simple? You found the publication or the location you liked the look of, you chose the position on the page (or the page view), paid the best price you could get, and then sat and waited. In the days of print media circulation was validated, counted and certificated. Whilst you couldn’t guarantee everyone would look at your ad, let alone Like at any time, the choices were reasonably limited and the decisions were quite easy. You chose what you thought would work best based on your opinion, your track record and a fancy media pack that validated the circulation, which you hoped would convert to eyes, and then you waited.

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Topics: Webinars

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