It seems anyone with an opinion and Google search is blogging about employer branding. From “authenticity” to “transparency,” buzzwords abound. But what does it all mean? How are job seekers really behaving? Is “authenticity” simply telling the truth? To aid the discussion and cut through the noise, I’ve teamed up with Symphony Talent to take a close look at what’s happening in the market-- and not just what sounds and looks good.
I’m going to find answers using a two-sided approach. First, I’ll deep dive into the data behind career sites, social accounts, e-mail campaigns and other digital initiatives to see what the numbers show. Then, I’ll follow up with a series of interviews with companies – ranging from hospitals to retail outlets – where we’ll talk about everything from attraction to hiring.
In the digital age, people’s behaviors change rapidly, and they expect the same digital experience whether they’re looking for a job or buying a car. They don’t have patience for things like poor navigation (they aren’t going to hunt around for jobs or content), and their decisions are based on a variety of factors.