Not long ago, companies relied solely on their ATS providers or their job boards to manage recruitment. Today, the choices seem endless. As a result, many companies are making uninformed or impulsive decisions that could prove to be costly and damaging to their overall talent acquisition strategy. This confusion is leading to dissatisfaction, as organizations struggle to create a seamless candidate experience using disparate solutions. In fact, two out of five companies are either dissatisfied or indifferent to their current provider.
People are mysterious and, at times, unpredictable. Things like feelings, preferences and life experiences have a profound effect on decision-making. For those reasons, talent acquisition strategy can feel incalculable. In reality, though, nothing could be further from the truth.
One term we use a lot when speaking about Symphony Talent and our capabilities is the Recruiting Funnel. Our colleagues in marketing have been thinking in terms of sales funnels for quite some time; however, the funnel concept in recruitment marketing is still somewhat new. So to make sure we’re all on the same page, here’s a quick overview of exactly what a Recruiting Funnel is – and how you can leverage it to your advantage.