Symphony Talent Blog

Shining the Spotlight on Employee Advocacy

Posted by Laura Hepker on October 17, 2018 at 8:43 AM

Having strategic brand goals and a clear way of communicating your organization’s story across all touchpoints is important. In fact, it’s a key to attracting, engaging and hiring quality talent.

But have you considered the role your employees can play in advancing your recruiting efforts?

Or how employee advocacy technology can further fuel your hiring capabilities?

It all starts with meeting employees where they’re at.

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Topics: Recruitment Marketing, Employer Brand, Employee Advocacy

You Can’t Make This Up! Why a Strong Foundation to Your Employer Brand Really Matters

Posted by Simon Phillips on April 26, 2018 at 9:00 AM

With so much of your attention already focused on the candidate and employee experience, you might be overlooking one of its most important components: your Employee Value Proposition (EVP). After all, it’s the foundation from which all your messaging should emerge – and if it’s not very well-crafted and completely believable, it can actually have a negative impact on your employer reputation and in turn your recruiting plans and retention efforts.

Investing the time and resources it takes to build an EVP, and in turn manage your Employer Brand, is well worth the effort. So, whether you’re up to the challenge of taking this on yourself – or with the help of experts – I wanted to share some insights to help you along.

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Topics: Employer Brand, Employee Advocacy, Employee Value Proposition, EVP

Create Awareness with Employer Branding on Social Media

Posted by Loren Nelson on March 19, 2018 at 10:00 AM

To really stand out in a competitive job market, your company needs to present and cultivate your employer brand to top talent before they’re even thinking about making a change. Because to them, what your company stands for and where it’s going are more important than a specific job req.

Social Networks are a great place to begin an awareness campaign for your digital employer branding. You can plant the seed and generate awareness, so when it comes time to source applicants you’re not starting completely from scratch.

Consider raising awareness through social media when you’re:

  • Moving into a new market
  • Managing a merger/acquisition
  • Promoting a corporate brand that is little known in comparison to your consumer or B2B brand
  • Seeking to diversify your employee population
  • Aware of an upcoming project/contract that will require additional staff
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Topics: Employer Brand, Social media, Employee Advocacy, candidate experience, talent acquisition, social recruiting, EVP

Food for Thought From a Server’s Perspective

Posted by Carmen Doherty on March 15, 2018 at 11:00 AM

Recently, I traveled to a client meeting with some co-workers. After a long day of discussions, process mapping and product development, we headed out for dinner. We chose a small chain with a flair for local dining choices and drinks. And I remember thinking at the time how personable, outgoing, knowledgeable, and confident our server was.

When I was working my way through school, I had a similar job - and I appreciated the level of attention for our table.  So I asked our server, “How did you get this job?" By the way, if you work in hospitality or retail, you know how loaded this question is - especially in a world where high turnover and limited skill sets are needed, yet service directly correlates to business revenue.

What happened next was a lesson in listening and learning as this “live case study” began reflecting the realities of recruiting and retaining good employees in the retail industry.

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Topics: Recruitment Marketing, Employee Advocacy, candidate experience, employer branding, personalization

Invest in the Voice that People Trust [Part Two]

Posted by Shannon Seery on October 10, 2017 at 11:33 AM

In a previous blog post, we tackled why employee advocacy is your secret recruitment weapon, how to leverage your employees as content creators and lastly, how to identify your best ambassadors.

In today’s blog post, we’re wrapping up by exploring just how to execute your employee advocacy strategy. Let’s dive in:

Execute Your Strategy

Once you roll out your plan -- testing your ideas, processes, and training - then you can optimize for a broader rollout over the coming months.

Remember, it’s not about running as fast as you can, but instead developing a solid plan and roadmap for your journey that others can join and embrace. Change takes time and you are about to embark on a process that will ignite much change.

  • Provide necessary tools/process for sharing
  • Begin sharing content and track participation
  • Communicate progress regularly with advocates to keep momentum
  • Re-train as needed to ensure effectiveness of advocates
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Topics: Employee Advocacy

Invest in the Voice that People Trust [Part One]

Posted by Shannon Seery on October 5, 2017 at 3:51 PM

Your employees are the #1 way you can humanize your brand and connect with your audiences in an authentic and meaningful way. They are a key ingredient in the social era. On September 19th, I had the opportunity to participate in the live HCI webinar: Invest in the Voice that People Trust: 3 Steps to Ignite Engagement. As part of this presentation I provided our live audience an actionable tutorial on how to get started with an employee advocacy program. 

In this two-part series, we’ll break down the importance of employee advocacy and how it can improve your recruitment efforts tenfold. Read on and learn how to get started. 

The rise of social media over the past decade has had a dramatic impact on talent acquisition for both companies looking to hire and potential job candidates. At this point, the majority of recruiters have made successful hires through social media, and job candidates regularly turn to Facebook, LinkedIn, Twitter, Instagram, Snapchat, Glassdoor, and other channels for an insider’s view of a potential employer and their opportunities.

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Topics: Employee Advocacy

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