Your employer brand exists whether you like it or not - it’s simply the reputation you have as an employer. And, it directly impacts your corporate reputation too. It’s everything to do with the employees you have — and hope to retain — as well as those you seek to attract. Left unmanaged, your employer brand is left in the hands (voices) of your candidates, employees and is everything that is said about you as an employer in the outside world.
With so much of your attention already focused on the candidate and employee experience, you might be overlooking one of its most important components: your Employee Value Proposition (EVP). After all, it’s the foundation from which all your messaging should emerge – and if it’s not very well-crafted and completely believable, it can actually have a negative impact on your employer reputation and in turn your recruiting plans and retention efforts.
Investing the time and resources it takes to build an EVP, and in turn manage your Employer Brand, is well worth the effort. So, whether you’re up to the challenge of taking this on yourself – or with the help of experts – I wanted to share some insights to help you along.