[Talent Marketing Technology, diversity, Talent Marketing Strategy]
How SCL Health Turned a Veteran Hiring Campaign into a Mission

Elyse Mayer, 8 min read

[Social media, Content Marketing Trends, Talent Marketing Technology, Talent Marketing Strategy]
As Seen on Facebook: Jobs Feed Changes

Lynnette Bellin, 1 min read

[candidate experience, Programmatic Media, Talent Marketing Technology, Talent Marketing Strategy]
Recruiting: What's Trending vs. What's Best (and how to know the difference)

Madeline Laurano, 1 min read

[Talent Acquisition Strategy, Programmatic Media, Talent Marketing Technology]
Data From Programmatic Media - Plus a Strategic Partner - Produces Results

Jon Nelsen, 2 min read

[employer branding, Talent Marketing Strategy]
Refining Your EVP and Omnichannel Messaging to Hire Specialty Talent

Marlen Candelero, 2 min read

[candidate experience, employer branding, Talent Marketing Technology]
Top 3 Things Today's Candidates Expect

Chris Gasparro, 4 min read

[employer branding, EVP, Talent Marketing Strategy]
How a Clearly Articulated Service Vision Helps Attract, Hire, and Engage Quality Talent

Mary Krichbaum, 2 min read

[employer branding, EVP, Talent Marketing Strategy]
Best Practices for Evolving Your Employer Brand

Nicole Thomas, 4 min read

[#NowTrending, strategy, creative]
#NowTrending: Not Another OOO Message

Lauren Tartaglino, 2 min read

[#NowTrending, creative, Talent Marketing Strategy, talent journey]
#NowTrending: New Hire Experience

Lauren Tartaglino, 2 min read

[#NowTrending, digital transformation, creative, Talent Marketing Strategy, talent journey]
#NowTrending: Seasonal Hiring

Lauren Tartaglino, 2 min read

[Life at Symphony Talent, creative]
Life at Symphony Talent: Say Hello to Catherine Dequadros

Catherine Dequadros, 1 min read

[Life at Symphony Talent, creative]
Life at Symphony Talent: Say Hello to Priyaranjan Mohapatra

Priyaranjan Mohapatra, 1 min read

[Life at Symphony Talent, creative]
Life at Symphony Talent: Say Hello to Anila Gestine

Anila Gestine, 2 min read

[Life at Symphony Talent, creative]
Life at Symphony Talent: Say Hello to Cynthia Kinnett

Cynthia Kuzniarek-Kinnett, 1 min read

Featured Posts

Recent Posts by Madeline Laurano

 
Madeline’s primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. She has watched HCM transform from a back-office function to a strategic company initiative with a focus on partnerships, experience and efficiency. Before Aptitude Research Partners, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in the Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.
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