We had such a good time reconnecting with our SRSC Tribe at the Social Recruiting Strategies Conference in Austin earlier this month.
You bet your boots we’re excited! After having a blast at the Social Recruiting Strategies Conference in San Francisco, my colleague Lynnette Bellin and I are returning to the SRSC in Austin, August 8 - 10.
To really stand out in a competitive job market, your company needs to present and cultivate your employer brand to top talent before they’re even thinking about making a change. Because to them, what your company stands for and where it’s going are more important than a specific job req.
Social Networks are a great place to begin an awareness campaign for your Employer Brand. You can plant the seed and generate awareness, so when it comes time to source applicants you’re not starting completely from scratch.
Consider raising awareness through social media when you’re:
- Moving into a new market
- Managing a merger/acquisition
- Promoting a corporate brand that is little known in comparison to your consumer or B2B brand
- Seeking to diversify your employee population
- Aware of an upcoming project/contract that will require additional staff
There was a full house (pun intended) at last week’s SRSC. Talent acquisition, content marketing, and social media experts joined together to discuss global recruiting trends, data analytics, recruitment marketing, the candidate experience, and tools and technology.
Over the course of 3 days, we had the chance to learn, share, network, and enjoy a few laughs with industry thought leaders who all agree: this is a job seekers market. We want, we need, qualified applicants. This is especially true for the healthcare industry where there’s a demand for experienced talent in both clinical and non-clinical roles. So how do we attract top talent? Through engaging, genuine content!
Here are some of our favorite tips from the SRSC to get you inspired to start sharing your stories: