Symphony Talent Blog

Conversational Talent Marketing Converts Job Seekers to Candidates Like Never Before

Posted by Kit Lamoureux on February 14, 2019 at 8:00 AM

There was a time when posting a job on a job board or sending out an email blast to talent was enough, but those days are long gone. Today’s job market demands that you go where talent is at and interact with them on their terms. It’s called conversational talent marketing, and it’s here to stay.

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Topics: Talent Marketing, Technology, Recruitment Strategies

Is Your 2019 Job Advertising Strategy Up to Snuff? We Have Answers.

Posted by Lori Sylvia on January 31, 2019 at 8:30 AM

Having a defined — not to mention compelling — employer brand is critical, but how you activate your employer brand is every bit as important. Media — specifically strategic media planning — plays a key part in activating that employer brand, helping you effectively allocate your budget to performing outlets, while driving passive and active candidates into your experience. That includes those who need nurturing. Once you drive them into the funnel, you can remarket to them and prompt them to take action.

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Topics: Webinars, Recruitment Strategies, Recruitment Media

Talent Marketing Technology and a Sound Media Strategy Go Hand in Hand

Posted by John Farelli on January 23, 2019 at 8:00 AM

Technology is key for activating and automating your talent marketing initiatives. However, we know if you don’t have the right approach or the right strategy, technology falls flat. It simply can’t be as impactful or powerful as it has the ability to be.

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Topics: Talent Marketing, Recruitment Strategies, Recruitment Technology, Technology

Ensure Your Media Strategy Is Meeting Candidates Where They’re At

Posted by John Farelli on January 10, 2019 at 8:00 AM

If you build it, they might not come. Let’s let that sink in. 

The truth is, job advertising is the biggest portion of your recruiting budget. To make the most of it, you may have overhauled — among other things — your career website. That’s great — and important. However, if the goal for 2019 is to maintain the status quo, your earlier efforts may be for naught.

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Topics: Talent Marketing, Recruitment Strategies, Recruitment Technology

ST’s CEO Picks His Top Blogs of 2018

Posted by Roopesh Nair on December 7, 2018 at 8:00 AM

At Symphony Talent, we provide talent marketing solutions that free up recruiters to focus on what they do best – and let automated engagement tools deliver the personalized experience today’s candidates expect.

It’s been an exciting and highly productive year for all of us. And, in the spirit of sharing and engagement, I would like to highlight some of the blog entries which address the key opportunities (and yes, issues) you should be thinking about for the upcoming year.

I hope you find them an interesting read!

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Topics: Recruitment Strategies, Artificial Intelligence

Do You Personalize the Candidate Experience? Customize Interactions So They Count

Posted by Chris Gasparro on December 5, 2018 at 8:00 AM

These days, social media and aggregators — like Google for Jobs and Indeed — often send candidates right to the job description page. As a result, they may have limited knowledge of your employer brand, company culture or the career and advancement opportunities at play.

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Topics: Recruitment Strategies, enhanced job description

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