Recruitment marketing — at its core — is about posting, or advertising jobs on a career website or job board and, traditionally using CRM to push email communications to candidates in the hope of getting them to convert. Talent marketing, on the other hand, takes into account the entire candidate lifecycle, with appropriate, relevant and personalized communications.
There was a time when posting a job on a job board or sending out an email blast to talent was enough, but those days are long gone. Today’s job market demands that you go where talent is at and interact with them on their terms. It’s called conversational talent marketing, and it’s here to stay.
Having a defined — not to mention compelling — employer brand is critical, but how you activate your employer brand is every bit as important. Media — specifically strategic media planning — plays a key part in activating that employer brand, helping you effectively allocate your budget to performing outlets, while driving passive and active candidates into your experience. That includes those who need nurturing. Once you drive them into the funnel, you can remarket to them and prompt them to take action.
Technology is key for activating and automating your talent marketing initiatives. However, we know if you don’t have the right approach or the right strategy, technology falls flat. It simply can’t be as impactful or powerful as it has the ability to be.
If you build it, they might not come. Let’s let that sink in.
The truth is, job advertising is the biggest portion of your recruiting budget. To make the most of it, you may have overhauled — among other things — your career website. That’s great — and important. However, if the goal for 2019 is to maintain the status quo, your earlier efforts may be for naught.
At Symphony Talent, we provide talent marketing solutions that free up recruiters to focus on what they do best – and let automated engagement tools deliver the personalized experience today’s candidates expect.
It’s been an exciting and highly productive year for all of us. And, in the spirit of sharing and engagement, I would like to highlight some of the blog entries which address the key opportunities (and yes, issues) you should be thinking about for the upcoming year.
I hope you find them an interesting read!