It's why we still go to theaters to see a film, ballparks to watch a game, and restaurants to grab a bite – because the experience saturates all our senses in a way that purely online experiences can never fully replicate.
As Talent Leaders, you are both the architects and curators of the candidate experience. It’s up to you to create a journey that captivates at every touch point in both the physical and digital world.
So take a step into the Moments That Matter, the moments where experience is everything.
Symphony Talent's innovative subject matter experts in employer branding and candidate experience solutions came together to build the exhibit that debuted this past January at Talent Acquisition Week in San Francisco. The exhibit featured over 100 data points and quotes from experts, research on Fortune 500 brands, plus direct access to eight free eBooks and reports. Our seven featured subject matter experts were live at the exhibit.
Talent Acquisition Leader
Recruitment Marketing Leader
Talent Leader (25 years in the industry)
Moments That Matter is the first-ever experiential exhibit for talent acquisition leaders to walk through the candidate experience.
Do you know what your candidates experience? What are you proud of? Where do you see opportunity for innovation?
According to LinkedIn, 72% of recruitment marketing leaders globally agree that a strong and differentiating employer brand significantly impacts hiring. Is your current employer brand doing all it can to deliver results?
How do candidates first become aware of your organization, what it offers and whether it’s a good fit for them? What do your candidates know about you? What would you like them to know?
No matter how they eventually get there, your career website is the candidate’s central hub for your employer brand message. But does it “speak” to them?
About 36% of those who express interest in a career opportunity decide to move forward, but nearly 75% drop off during the apply experience entirely. Is your application helping – or hindering – the journey?
Texts, chatbots, messenger apps, Alexa... Particularly to engage millennial and Gen-Z talent, is your employer brand meeting candidates when they want and by the means they prefer?
There's often a gap in what has, up to this point, been a consistent and nurturing candidate journey. Are candidates aware of how your hiring process works – and how long it takes?
Let’s be honest: unless and until we can actually see a candidate in action, we're not 100% certain that they're the best candidate. How are you leveraging assessment tools to enrich the talent you hire – and their experience?
A third of new hires quit their jobs within 90 days. Do you continue to deliver on the promise of your employer brand from Day One and beyond? And are you turning your new employees into advocates?
Your current employees are the single greatest resource for filling hard-to-fill roles in your organization. Are you losing great employees to the competition? How do you make them aware of opportunities within your organization?
Shannon drives growth and measurable value for clients by enabling Symphony Talent’s account teams to develop and deliver omni-channel employer brand strategy, marketing, creative, and technology services that connect companies to talent.
Sean the builder, artist, and technologist, is excited about the power of talent marketing automation. He leads product management for Symphony Talent and is (bizarrely) always daydreaming about new ways to put recruitment data to good use. Sean was recently named Innovator of The Year by the TA Tech.
A Creative Director, film buff, sailor and writer, Bob has a passion for discovering the connections that link audiences with what they desire From concept to content, Bob had a hand in bringing the exhibit to life - and loved contributing to the research that went into it, too.
A journalism major turned marketer, Elyse leads the marketing efforts behind the SmashFly brand. She is constantly talking with HR practitioners and investigating the industry landscape to educate internal and external teams about marketing strategies and techniques for the future of work.
A graphic designer with an extensive background in the recruitment marketing and customer service industries, Lake is passionate about (in no particular order) illustration, dogs, branding, hats, and fine art. He's also a proud graduate of Atlanta's acclaimed Creative Circus portfolio school.
Santi is a Creative Director with extensive experience in marketing and advertising. A horror movie buff and ceramics enthusiast, he has a knack for making logos bigger (without compromising the concept, of course) and is a textbook pantomath (someone who wants to know and knows everything).
As Talent Leaders, it is incumbent upon you to create a journey that captivates best-fit candidates through every channel, from website to on-site, from social media to social gatherings. You must approach the candidate experience not as something exclusively digital, but as an endlessly inventive, constantly evolving series of personalized Moments That Matter.
We’ve only touched upon some the many different aspects that can impact the journey from Awareness to Advocacy. Here are a few more links to information you can use right now to make the journey more pleasant and productive for everyone involved.
The global leader in Employer Brand and Candidate Experience Solutions, Symphony Talent helps some of the world's leading brands transform their employer brand through award-winning creative and marketing technology that delivers world-class experiences for candidates, employees and recruiters.