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How to Grow Your Talent Networks with Talent CRM Software

Jennifer Olvera
July 27 ․ 7 min read

Building a talent pool is no easy task — at least not when you go it alone. Offering a tech-savvy helping hand, talent CRM software can help expand and engage your network so you can hire the right candidates for the job. But it doesn’t stop there. Recruitment CRM software also helps you better know your candidates—before they apply.

Driven by machine learning, it delivers the essential intelligence needed to know your pipelines, rediscovers talent and sparks meaningful interaction. The AI-driven recommendation engine within a CRM prioritizes your top internal and external candidates, filtered by channel or job match and brand engagement.

Plus, it helps you campaign like a pro—no HTML expertise required. Exemplary talent CRM software may also feature a drag-and-drop template builder, smart list segmentation and drip marketing workflows.

From capturing talent to nurturing them and screening them prior to hire, talent CRM software takes away a lot of the guesswork and time-consuming manual tasks that exist if you don’t have one intact.

The question is, where do you begin?

Start with a robust CRM strategy and program

Technology is a game-changer. However, you also need a solid plan of attack. To ensure your recruitment CRM works for you, It’s critical to create a robust CRM strategy, followed by training and an adoption program that ensures it’s being utilized to its full extent.

These days, HR and talent acquisition teams need to work faster and smarter to attract, engage and hire in today’s worker-driven world. To activate the adoption of new technology, your teams need to know why it’s essential. They also need to understand what you’re trying to fix and why doing so is integral to your company’s success.With these answers, you can launch an awareness campaign to engage people and get them excited about what the future holds using a new talent CRM tool.

To further drive adoption, you also need to:

  • Motivate the end-user by sharing best practices and pain points via collaborative workshops
  • Educate, empower and enable end-users to use the tool and do so seamlessly for a smooth user experience.

Focus on network growth via content 

The importance of content can’t be overstated. More than a way to generate business leads, it is also a key tool to attract, engage and ultimately hire right-fit talent. 

As for content quality, that matters, too. The better the content you publish, the more compelling it’ll be to engage with and learn more about your company. Through content you can tell your brand story, share what it’s like to work for your organization, and advance your diversity, equity and inclusion (DE&I) efforts. 

Here’s another matter of fact: Good content saves time and money when it comes to recruiting talent, freeing your team to put your energy toward powerful relationship-building.

Schedule posts that encourage talent network sign-ups

To compete in today’s competitive job market, it’s important to lean into social media to drive awareness. 

Better expand your talent network by scheduling quarterly social posts that encourage people to sign up for your talent community. 

You can also use content to “wow” potential candidates who engage with your brand by pushing out relevant content and driving interaction on your career website. That’s easier than ever when you enlist recruitment marketing software, which can personalize and better the candidate experience, optimize your efforts and simplify the job that recruiters face every day. 

Whether it’s hard-to-fill roles, specialized markets or diversity programs, content lets you get the word out and do so in a way that sticks.

Nurture talent for continued engagement 

A talent network can’t just be built. It also needs to be nurtured if you’re going to see ongoing engagement and ensure you’re successfully building your brand. Newsletters and blog posts are one of the best ways to keep your talent pool interested and aware of what your organization has to offer.

With a talent marketing CRM, those communication tools can be automated, segmenting your audience for improved personalization, creating efficiency through email workflows and even repurposing content from other channels, so your content works for you.

You can, for example, highlight employees to tell an impactful story and make applying for a job at your company easier and more appealing.

At the end of the day, talent recruitment software maximizes your efforts and ensures your message reaches the right people at the right time in the right way. If you haven’t taken the leap, the time truly is now. Otherwise, the best talent may pass you and your organization by,

Want to learn more about what a successful recruitment marketing program looks like? We’re here to help.

Want to learn more about today’s recruitment tactics?

Check out ways to accelerate your candidate connection. 

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