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Employer Branding: The Catalyst of the Candidate Journey

Without question, both recruitment advertising and employer branding are undergoing a period of profound change.

Technology – particularly artificial intelligence and machine learning – is making candidate interactions more personalized at every touchpoint. It is also freeing up time on the Talent Acquisition side to focus on the candidate experience vs. routine administrative tasks.

Employer branding has also evolved significantly. In this digital age, people’s behaviors are changing rapidly, and they expect the same digital experience whether they’re looking for a job or buying a car. Which is why an employer brand needs to be more than just a look or slogan, it must be an insightful articulation of your business and the people who work in it. Companies then need to deploy their employer brand at every touchpoint in the candidate journey.

As a result, online consumer marketing principles are now being adopted to make the candidate journey more engaging. Thought leaders both in an outside the HR function are also recognizing the important role a strong employer brand plays in attracting better candidates, improving retention, burnishing an organization’s reputation - and positively impacting its bottom line.

Michael Drayer1

Michael Drayer
SVP, Strategy & Client Services
Symphony Talent

Nicole Thomas

Nicole Thomas
Senior Manager, Employer Branding Research & Insight
Symphony Talent

In this webinar you will learn tips and best practices to:

  • Establish goals and benchmarks for success
  • Speak to your target audiences
  • Establish brand credibility and authenticity
  • Implement a sound, yet flexible recruiting strategy
  • Understand technology’s impact on recruiters and candidates

Symphony Talent is redefining how employers and talent connect with our personalized, seamless talent acquisition suite. We apply consumer marketing strategies to deliver relevant and compelling experiences for candidates, employers and employees through our solutions.

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