In today’s rapidly evolving business landscape, an employer brand needs to be more than just a look or slogan, it must be an insightful articulation of your business and the people who work in it.
An employer brand becomes more meaningful when your business is in the midst of an acquisition, undergoing a name change/rebrand, or evolving because of technology. As a result, organizations need to actively manage and showcase their employer brand in order to attract, engage and hire quality talent.
In this on-demand webinar, join Thermo Fisher Scientific and Symphony Talent as we discuss practical tips for amplifying an employer brand message while navigating a change. Understand the importance of bringing your brand to life to provide a compelling, personalized candidate experience.
You will learn:
- Why an employer brand needs to be deployed at every touchpoint in the candidate journey
- How you can secure trust and engagement with your brand
- What key metrics to focus on to keep your brand continuously aligned with your strategic goals
View the Recording
Director, Global Employer Brand and Recruitment Marketing
Thermo Fisher Scientific
Senior Manager, Employer Branding Research & Insight