How to Turn Candidate Experience into an Employer Branding StrategyThe Talent Board’s Candidate Experience Awards Benchmark Research Report revealed a strong candidate preference for information beyond just job specifics. In addition to skills and requirements, it’s also important to give candidates a look “inside” an organization‘s unique culture, along with relevant content that helps them see their fit with its mission and values.
It all starts with the right foundation: a strong employer branding strategy that helps a company stand apart from the crowd and position itself as an employer of choice.
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This informative webinar features Talent Board’s President of Global Programs, Kevin W. Grossman, who discusses how candidate expectations can fuel an employer branding strategy.He is joined by Katie Pavia, VP, Recruitment Marketing from PNC, and Mike Drayer, SVP, Strategy & Client Services from Symphony Talent, who will take you through PNC’s journey toward developing an employer brand that differentiates PNC in a hyper-competitive talent market.
If you’re looking for ways to enhance the candidate experience through a compelling employer brand story, you won’t want to miss this lively and informative event.
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