Sheridan Gaenger is a marketing enthusiast with 8+ years in the B2B marketing space. She began her marketing career at Salesforce.com in 2007. Originally hired for business development, she quickly realized she was a marketer at heart and quickly made the pivot into the online marketing space. She pioneered the webinar and social media marketing programs building out demand generation campaigns across the entire product suite. For the last 3 years of her tenure at Salesforce she was responsible for go-to-market strategy for all vertical markets and the SMB Product Suite. In 2013 she took her passion for marketing and jumped into the world of SaaS startups responsible for building out Marketing and Inside Sales infrastructure and strategy for Series A funded companies. Sheridan also has a strong passion for social selling. Ranked #45 top individuals engaging in the social selling discussion by Onalytica for 2014. She joined Findly as the Director of Marketing in the fall of 2015, where she managed and executed on all Demand & Lead Generation Strategies. Today, as the Director of Marketing for Symphony Talent, she expands her roles as the marketing lead responsible for Global Communication Strategies and Brand Development, Digital Marketing, Online Marketing, Email Communication Strategy, Funnel Analytics, Sales & Marketing Operations, Revenue Attribution, Analyst & Press Relations, and Content Strategy.