Background

For more than 60 years, UCLA Health has delivered the best in health care and the latest in medical technology to the people of Los Angeles and patients worldwide. With 3,300 total faculty — 200 physicians of which are listed among the Best Doctors in America — the organization sees 2.5 million outpatient clinic visits, 80,000 ER visits, 40,000 hospital stays and nearly 600,000 unique patients per year. As an academic medical center, its mission is to heal humankind — one patient at a time.

Challenge 

Up against low unemployment and the hyper-competitive LA market, UCLA faces the critical need to hire quality talent - particularly for hard-to-fill clinical roles, such as specialty nurses, nurse practitioners and physician assistants. This is compounded by the perception that healthcare organizations only hire doctors and nurses. In reality, UCLA’s most critical needs are non-clinical roles such as technology and IT positions that require UCLA to compete with leading technology companies for the best talent as well as Silicon Valley companies and startups outside of the healthcare industry.

Solution  

UCLA Health needed to redefine its talent acquisition efforts, while whittling down candidates for clinical and non-clinical roles. The organization partnered with Symphony Talent to take its employer brand to the next level, learning to consistently communicate its message across all channels, starting on its career website. Now powered by Google Cloud Talent Solution, the site delivers Google’s world-class search experience for jobs, quickly and accurately offering up right-fit jobs to right-fit candidates. With its career website overhauled to offer a personalized, seamless candidate experience, the organization can better compete with companies inside, and outside, of the healthcare industry. Now, enhanced job descriptions give candidates information they need upfront, and dynamic, image and video-rich blog content showcases the organization’s vibrant culture, employees and patient-centric focus. With CRM functionality in place, UCLA Health is free to build and nurture its talent pool, including with its “white glove” sub physician site.

Results

• 36 percent reduction on job search bounce rates
• 30 percent fewer multiple search results page views
• 49 percent reduction in time spent on job search
• 12 percent lift in conversion rates from job search