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CASE STUDY:

Enhancing the Candidate and Recruiter Experience

with Google Cloud Talent Solution and XCloud

Background

Based in Orlando, Florida, with regional offices in Las Vegas, Nevada; Oahu, Hawaii; New York City; Marco Island, Florida; and Sanibel Island, Florida — Hilton Grand Vacations was formerly a wholly owned subsidiary of Hilton Worldwide. However, it spun off into a publicly traded company — and separate legal entity. As a global brand, HGV has call centers in Japan and Hawaii; resorts in the UK, U.S. and Guam; and a business model dedicated to growing within successful markets.

Challenge 

HGV needed to define its employer brand and showcase its work culture while establishing its own identity that's different from its former parent. Its career website was copy heavy, with multi-level talent pages that failed to consider the user experience and didn’t adequately guide candidates down the funnel. Without full ownership over content on its career website, HGV didn’t have the ability to make changes in real time. Adding to the challenges, HGV needed to attract bilingual real estate agents — drawing from a very small, niche talent pool — for its call center in Hawaii.

Solution  

Applying efforts in multiple languages, HGV employed AI, machine learning and automation, while solidifying its employer brand; finding ways to showcase its unique work culture; and clarifying exactly how HGV does — and doesn’t — relate to its former parent company. HGV overhauled its career website, gaining the ability to make changes in real time. Using a mobile-first, fully responsive approach, Google Cloud Talent Solution and machine learning-powered search capabilities are now at work on the career site, too, efficiently and accurately delivering enhanced job descriptions to right-fit candidates to increase engagement. Multiple levels of personalization were enlisted at the job description level, based on talent types. Lightweight and easy-to-navigate, a simple job search feature and double-sticky navigation are now employed at the job level as well. Meanwhile, long job description lists were eliminated in favor of digestible, accessible tabs. And content — expressing HGV’s employer brand with personalized videos or day-in-the-life video testimonials that correlate with job searches — is interactive and pared-down or tucked into features and functions. Offering a single source of data, M-Cloud introduced next-level media buying decisions. Simultaneously, XCloud enabled the candidate and recruiter experience to work together using the same data.

Results
  • 8% fewer multiple search results
  • 21% reduction in job search bounce rates
  • 8% reduction in time spent on job searches
  • 5% lift in conversion rates
Learn More

Today’s rapidly evolving technology is changing the nature of recruitment. By increasing the accessibility of our global opportunities and showcasing our culture through dynamic tools, Hilton Grand Vacations (HGV) has the ability to more effectively engage with candidates, while reinforcing our brand recognition. The deployment of new technology in partnership with our recruitment marketing strategy will guide future candidates to make informed decisions about a career of a lifetime with HGV.

– Laura Schmidt, Vice President of Talent Acquisition, Hilton Grand Vacations

Candidate Experience

Career Website Personalization

Offers a differentiating candidate experience with relevant, personalized content and delivers a seamless experience from first point of contact through to apply and beyond.

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Google Cloud Talent Solution Enhanced Job Search

Here’s How It Works:

Candidate Experience

Enhanced Job Description

 

Easy Apply “Check-out” Experience

Consistent branding and seamless with the career site experience

Easy apply Check-out experience

Career Website Personalization

Job seeker navigates away from the career site and returns at a later time to a personalized career site with creative and content relevant to their recent interest in Sales Executive Action Line.

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Application Status

Recruiter Experience

Driven by machine learning, XCloud’s Star System brings the best profiles to the top of the list, delivering recruiters the most relevant candidates, not newest. This means that recruiters and hiring managers no longer have to manually dig through the results and spend time on the initial screening process.

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INTERESTED IN LEARNING MORE?

Find out how Symphony Talent with Google Cloud Talent Solution can deliver measurable results for you: