Recruitment marketing — at its core — is about posting, or advertising jobs on a career website or job board and, traditionally using CRM to push email communications to candidates in the hope of getting them to convert. Talent marketing, on the other hand, takes into account the entire candidate lifecycle, with appropriate, relevant and personalized communications.
There was a time when posting a job on a job board or sending out an email blast to talent was enough, but those days are long gone. Today’s job market demands that you go where talent is at and interact with them on their terms. It’s called conversational talent marketing, and it’s here to stay.
You’ve undoubtedly heard about the importance of creating a seamless candidate experience — we’re certainly advocates of it around here. That’s because it’s essential to attracting, engaging and ultimately hiring quality talent that advocates for you, strengthens your EVP and boosts your ROI.
We’re also firm believers in the fact that you have to create that experience with a strategic partner, one who knows what it takes to facilitate an uninterrupted experience between your career website and ATS.
Technology is key for activating and automating your talent marketing initiatives. However, we know if you don’t have the right approach or the right strategy, technology falls flat. It simply can’t be as impactful or powerful as it has the ability to be.
What are interstitial ads, you ask?
They might just be your new secret ingredient for boosting career website traffic and brand exposure. Check out the infographic below to learn what exactly an interstitial ad is, how interstitials can deliver exciting recruiting results, and what your ads should include to resonate best with top candidates.
If you'd like to download a high-res or printable version, click here.
Removing the cumbersome recruitment marketing practices that haunt our past and offering a new, personalized and measurable solution to drive the future...
The #HRTechConf is underway! Today industry enthusiasts, thought-leaders and technology vendors come together to learn and embark on new discussions around fresh and provocative trends that are continuing to reshape our ever-changing talent acquisition arena. Needless to say -- we are pumped!