In today’s consumer-centric universe, a product or service without brand and marketing support behind it would be almost unthinkable. Yet many otherwise well-branded organizations severely underestimate the importance of their Employer Brand – the very catalyst that could bring the talent they want into the fold.
Recruitment marketing — at its core — is about posting, or advertising jobs on a career website or job board and, traditionally using CRM to push email communications to candidates in the hope of getting them to convert. Talent marketing, on the other hand, takes into account the entire candidate lifecycle, with appropriate, relevant and personalized communications.
The major holidays are over – and summer’s still months away. But in industries like retail and hospitality, it seems the seasonal hiring cycle never stops. Proactive HR and Talent Acquisition teams are already planning for the next spike, building the talent pipeline they need to get through the upcoming crunch time.
There was a time when posting a job on a job board or sending out an email blast to talent was enough, but those days are long gone. Today’s job market demands that you go where talent is at and interact with them on their terms. It’s called conversational talent marketing, and it’s here to stay.
You’ve undoubtedly heard about the importance of creating a seamless candidate experience — we’re certainly advocates of it around here. That’s because it’s essential to attracting, engaging and ultimately hiring quality talent that advocates for you, strengthens your EVP and boosts your ROI.
We’re also firm believers in the fact that you have to create that experience with a strategic partner, one who knows what it takes to facilitate an uninterrupted experience between your career website and ATS.
Technology is key for activating and automating your talent marketing initiatives. However, we know if you don’t have the right approach or the right strategy, technology falls flat. It simply can’t be as impactful or powerful as it has the ability to be.