Symphony Talent Blog

Event Recap: EBrandCon May 2018

Posted by Nicole Thomas on May 29, 2018 at 10:52 AM


San Diego, “America’s Finest City,” provided a perfect setting for last week’s EBrandCon, the industry’s leading employer branding strategies conference. Talent acquisition, content marketing, and employer branding experts all came together to discuss a variety of branding-related topics, including employer brand strategy, building brand ambassadors, measuring ROI, and crafting outstanding brand content.

Despite the unexpectedly chilly temperatures in southern California last week (was I the only one who thought it was a pleasant 75 degrees every day?), we hunkered down with industry thought leaders to hash out the do’s and don’ts of developing and implementing a best-in-class employer brand strategy.

There was, however, one point on which pretty much everyone agreed: people want relevant, resonant, and engaging content no matter where they are in the talent lifecycle. This led to a very active and highly informative discussion and gave all of us – and hopefully you – a few things to think about when you’re building your own brand strategy:

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Topics: Employer Brand, Talent Advocacy, Events, Recruitment Strategies

Your Employee Referral Program Starts with Smart Advocacy

Posted by Sheridan Gaenger on August 15, 2017 at 12:41 PM

Employee referral programs are sometimes the “silent partner”of the talent acquisition game. Recruiters are so focused on, well, recruiting that sometimes (and we understand why) they overlook the potential their company’s current workforce offers in attracting and securing quality candidates who increase productivity and the bottom line. And make no mistake: Referrals often are a great asset to the organization. Study after study has shown that referred employees are hired more quickly, onboard faster, cost less to hire, and are retained for longer. Take for example the fact that 46% of all hires at top performing firms are referrals.

That said, an employee referral program must be more than an email urging workers to “Refer a friend—win a free company T-shirt!” The best referral strategies incorporate smart advocacy into the process, thus empowering employees to be more engaged in the organization’s success.

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Topics: Talent Advocacy, Employee Advocacy

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