Access to information gives rise to two big issues (and how employers can combat them)
Sixteen. Sixteen.
That’s how many resources job seekers use, on average, when they’re applying to jobs. This stat from CareerBuilder highlights one of the most fascinating hiring trends facing recruiters today: From social media and blogs to paid ads and video marketing, candidates have more access to information about employers than ever before. And that means that employers have more opportunities to woo the right candidates through captivating employer brand storytelling — and to do it on their own terms. Here are three big ways that access-related hiring trends are influencing candidate behavior — and providing employers with the opportunity to upgrade their content marketing game: