Symphony Talent Blog

Access to information gives rise to two big issues (and how employers can combat them)

Sixteen. Sixteen.

That’s how many resources job seekers use, on average, when they’re applying to jobs. This stat from CareerBuilder highlights one of the most fascinating hiring trends facing recruiters today: From social media and blogs to paid ads and video marketing, candidates have more access to information about employers than ever before. And that means that employers have more opportunities to woo the right candidates through captivating employer brand storytelling — and to do it on their own terms. Here are three big ways that access-related hiring trends are influencing candidate behavior — and providing employers with the opportunity to upgrade their content marketing game:   

With candidates sitting in the driver seat, it becomes imperative to invest in fresh thinking to stand out. There are a lot of recruiting ideas out there that sound good in theory but don’t lead to results. In the world of talent acquisition, results means finding the right candidates to fill positions quickly and efficiently at low cost and with little to no friction for the candidate and for recruitment teams.

Here are a few smart recruiting ideas, strategies, and real-life scenarios to help you put dollars toward results:

 Undeniably, the Internet is the primary driver of sourcing for today’s recruiting departments. Yet, how companies use the Web to find job candidates still varies, especially in the way job seekers learn about openings, companies, and, perhaps most importantly, your brand. Some recruiting trends point to earned media as the key to attracting and connecting with the best talent—let your content, postings, and online presence speak for the brand. Alternatively, some recruiting departments believe that paid media is the way to go.