Symphony Talent Blog

Artificial Intelligence Gets You Candidates You Never Knew You Needed

Posted by Ateet Shah on September 18, 2018 at 11:37 AM

Artificial Intelligence (AI) is rapidly changing the game when it comes to recruitment marketing, and more and more hiring departments are taking notice — especially since many were looking for talent in all the wrong places.

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Topics: Artificial Intelligence, Programmatic Media, Recruitment Marketing

Programmatic Media 101: What You Need to Know

Posted by John Farelli on September 4, 2018 at 9:11 AM

Implementation of the new GDPR laws resulted in a temporary downturn in programmatic ad spending a few months back. However, a follow-up report this past June in Mobile Marketing magazine tells us things are back on track – and that an estimated 80 percent of digital ad placements are once again being  purchased via programmatic exchanges.

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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

Let Digital Strategy Drive Your Back-to-School Hiring Season

Posted by Michael Drayer on July 26, 2018 at 8:00 AM

 Peak, back-to-school hiring is upon us and the holiday season is around the bend. That means it’s time to start thinking about your digital hiring strategy. A well-thought-out digital strategy that’s focused around a candidate’s needs can help you attract quality seasonal employees. Then, it can help keep them in the pipeline, so you have the resources you need — when you need them most. The thing is, you need to start now, with a targeted, multifaceted approach.

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Topics: digital transformation, back to school, Seasonal Hiring, Programmatic Media, personalization, Drip Marketing, Recruitment Strategies

Banner Ads 101

Posted by John Farelli on July 19, 2018 at 8:00 AM

Sometimes they’re a one-off for an immediate need, other times a strategically placed component of an integrated omnichannel campaign. They can be static, even somewhat generic – or highly dynamic and personalized.

 

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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

What is Programmatic Media? Why Does it Matter to You? (Part 2)

Posted by John Farelli on April 17, 2018 at 10:00 AM

In Part One of this discussion, we looked into the basic definition and characteristics of programmatic media. It’s important to remember that “programmatic media” is an umbrella term that covers a lot of different technologies that range in complexity and cost.


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Topics: Recruitment Marketing, Programmatic Media, Talent Acquisition Strategy, automation

What is Programmatic Media? Why Does it Matter to You? (Part 1)

Posted by John Farelli on April 4, 2018 at 11:37 AM

The ever-changing landscape of recruitment advertising can seem very daunting. With every passing year, it’s moving more and more toward programmatic media. But what exactly is “programmatic” anyway?

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Topics: Recruitment Marketing, Programmatic Media, Talent Acquisition Strategy, automation

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