Recently, job searches got a whole lot easier — more data-fueled — thanks to Google Jobs API. Add in Google Cloud Talent Solution’s partnership with Symphony Talent, and enhanced search capabilities to attract, hire and engage high-quality talent got better and faster still.
As I’m putting the finishing touches on my upcoming webinar for October 17 - “The Winning Team: 5 Keys To An Impactful Candidate Experience,” I‘m thinking about how a best-in-class candidate experience has its own internal “omnichannel” structure.
How do you go about recruiting candidates for a position on your team? Chances are, your current process goes something like this:
Speaking to – not at – your audienceBack in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
Peak, back-to-school hiring is upon us and the holiday season is around the bend. That means it’s time to start thinking about your digital hiring strategy. A well-thought-out digital strategy that’s focused around a candidate’s needs can help you attract quality seasonal employees. Then, it can help keep them in the pipeline, so you have the resources you need — when you need them most. The thing is, you need to start now, with a targeted, multifaceted approach.
If you’ve ever worked in the consumer realm (or taken an “Intro to Marketing” survey course), you’ve probably heard about the traditional elements of a marketing mix, known as the “Four P’s” - Product, Price, Place, and Promotion.
I thought it might be interesting to look at the “Four P’s” through a recruitment marketing lens and develop our own guiding principles. Though the basic concept is the same, the the Four P’s of recruitment marketing would look more like this:
- Profile building
- Predictive Analytics
In recruitment marketing, the Four P’s focus not only on marketing and selling a product (or in our case, a career opportunity), but also on communicating regularly with the target audience and measuring the effectiveness of the overall strategy.