Symphony Talent Blog

Google Jobs API Exponentially Improves Everyone's Search Experience

Posted by Chris Gasparro on January 17, 2019 at 10:15 AM

Recently, job searches got a whole lot easier — more data-fueled — thanks to Google Jobs API. Add in Google Cloud Talent Solution’s partnership with Symphony Talent, and enhanced search capabilities to attract, hire and engage high-quality talent got better and faster still.

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Topics: personalization, machine learning, X-Cloud, Talent Marketing

Webinar Alert: 5 Keys To An Impactful Candidate Experience

Posted by Shannon Seery on October 3, 2018 at 8:00 AM

As I’m putting the finishing touches on my upcoming webinar for October 17 - “The Winning Team: 5 Keys To An Impactful Candidate Experience,” I‘m thinking about how a best-in-class candidate experience has its own internal “omnichannel” structure.

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Topics: Webinars, candidate experience, personalization

Drip Campaigns: A Boon for Recruiters and Candidates, Too

Posted by Ateet Shah on August 28, 2018 at 8:00 AM

How do you go about recruiting candidates for a position on your team? Chances are, your current process goes something like this:

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Topics: candidate experience, Artificial Intelligence, personalization, machine learning, Drip Marketing, X-Cloud

Personalized Content 101 - Facts & Fundamentals

Posted by Mary Krichbaum on August 14, 2018 at 8:17 AM

 

Speaking to – not at – your audience

Back in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
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Topics: Artificial Intelligence, personalization, digital transformation, EVP, Blogs 101

Let Digital Strategy Drive Your Back-to-School Hiring Season

Posted by Michael Drayer on July 26, 2018 at 8:00 AM

 Peak, back-to-school hiring is upon us and the holiday season is around the bend. That means it’s time to start thinking about your digital hiring strategy. A well-thought-out digital strategy that’s focused around a candidate’s needs can help you attract quality seasonal employees. Then, it can help keep them in the pipeline, so you have the resources you need — when you need them most. The thing is, you need to start now, with a targeted, multifaceted approach.

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Topics: Programmatic Media, personalization, digital transformation, Seasonal Hiring, Recruitment Strategies, Drip Marketing, back to school

Recruitment Marketing 101: The Fundamentals

Posted by Mike Hargrove on July 3, 2018 at 8:00 AM

If you’ve ever worked in the consumer realm (or taken an “Intro to Marketing” survey course), you’ve probably heard about the traditional elements of a marketing mix, known as the “Four P’s” - Product, Price, Place, and Promotion.

I thought it might be interesting to look at the “Four P’s” through a recruitment marketing lens and develop our own guiding principles. Though the basic concept is the same, the the Four P’s of recruitment marketing would look more like this:

  • Personalization
  • Profile building
  • Predictive Analytics
  • Productivity

In recruitment marketing, the Four P’s focus not only on marketing and selling a product (or in our case, a career opportunity), but also on communicating regularly with the target audience and measuring the effectiveness of the overall strategy.

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Topics: Recruitment Marketing, personalization, machine learning, Recruitment Strategies, Blogs 101

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