Wow - can you believe Labor Day’s come and gone? I always think of it as marking the semi-official end of Summer - and the time most of us start focusing less on picnics, the beach and vacation selfies and more about the challenges we’re facing in September and beyond.
Marketing communication is changing and changing fast, moving away from the mass marketing approach of yore. Not surprisingly, recruitment marketing has joined the shift toward personalized, one-on-one communication across the spectrum of available channels and devices used by job seekers. Omnichannel recruitment marketing is the now, and it’s important that you get on board. Candidates don’t just want a seamless omnichannel experience, they expect it. And employers need to embrace the approach in order to attract and retain quality talent.
What’s in your shopping cart?
I’ll admit it: I love online shopping, especially Amazon. When that smiling brown box arrives, I’m usually all smiles, too! Maybe it’s because I’m almost always satisfied with the purchase I’ve made: I know its features, color, weight, and dimensions. Just as important, I’ve done my homework reading the description carefully as well as reviews from other customers - because we’ve all had that bad experience when you don’t! And occasionally, I even end up buying something that wasn’t originally on my radar because the site recommended an alternative that’s an even better fit.
By the time I’m ready to checkout and hit the order button, I feel confident in my choice. That’s because my online shopping experience was quick, relevant, informative, easy - and tailored specifically to me.