Symphony Talent Blog

Drip Campaigns: A Boon for Recruiters and Candidates, Too

Posted by Ateet Shah on August 28, 2018 at 8:00 AM

How do you go about recruiting candidates for a position on your team? Chances are, your current process goes something like this:

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Topics: Drip Marketing, personalization, Artificial Intelligence, machine learning, X-Cloud, candidate experience

Recruitment Marketing 101: The Fundamentals

Posted by Mike Hargrove on July 3, 2018 at 8:00 AM

If you’ve ever worked in the consumer realm (or taken an “Intro to Marketing” survey course), you’ve probably heard about the traditional elements of a marketing mix, known as the “Four P’s” - Product, Price, Place, and Promotion.

I thought it might be interesting to look at the “Four P’s” through a recruitment marketing lens and develop our own guiding principles. Though the basic concept is the same, the the Four P’s of recruitment marketing would look more like this:

  • Personalization
  • Profile building
  • Predictive Analytics
  • Productivity

In recruitment marketing, the Four P’s focus not only on marketing and selling a product (or in our case, a career opportunity), but also on communicating regularly with the target audience and measuring the effectiveness of the overall strategy.

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Topics: Recruitment Strategies, personalization, machine learning, Recruitment Marketing, Blogs 101

Digital Transformation: The Catalyst for Change in Recruitment Marketing (Part Two)

Posted by Roopesh Nair on June 14, 2018 at 8:00 AM

In my last blog, I covered the benefits of a strong EVP and employer brand, and how they provide the foundation for what you want to say to your target audience. Now, let’s delve into leveraging these assets - and digital technology - to deliver a great candidate experience.

As I’ve mentioned before, research has shown that organizations that invest in a strong candidate experience improve their quality of hires by 70%. Still, many haven’t completely thought through the employee experience and who owns it.

Digital transformation has forever changed the consumer landscape. The world of talent acquisition has changed, too. Your candidates (the potential “consumers” of your career opportunity) now expect an experience that’s akin to ordering an Uber or shopping on Amazon. If your TA team isn’t actively thinking about the candidate experience - and marketing it like a product or service - it’s probably time to rethink your approach.

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Topics: digital disruption, digital transformation, talent acquisition, enhanced job description, Careers Website, Drip Marketing, machine learning

Three Patterns That Are Must-Haves For Your Seasonal Hiring This Year

Posted by Roopesh Nair on March 27, 2018 at 1:12 PM

After spending more than a decade with retailers around the world as they embarked on their digital transformation journeys, thinking about peak and seasonal spikes is ingrained in me. Over the last three years, I continued working with retailers, but in the context of the candidate experience rather than the consumer experience. I knew there was an immediate opportunity to apply the same concepts that were disrupting consumer behavior to help with the talent acquisition strategy for the peak season. Retailers spent the whole year planning for the peak season and ensuring that the stores and digital infrastructure were ready to handle peak, but not as much planning went into the hiring strategy.

Some brands have successfully brought digital to the core of their talent acquisition process in different parts of their candidate experience. At Symphony Talent, we are very passionate around this topic since it is directly aligned with our vision of redefining how brands and talent connect. As you prepare for your seasonal hiring, here are some patterns we see across the industry that can disrupt your strategy in a positive way.

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Topics: personalization, digital disruption, machine learning, digital transformation, Seasonal Hiring, candidate experience

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