Symphony Talent Blog

Programmatic Media 101: What You Need to Know

Posted by John Farelli on September 4, 2018 at 9:11 AM

Implementation of the new GDPR laws resulted in a temporary downturn in programmatic ad spending a few months back. However, a follow-up report this past June in Mobile Marketing magazine tells us things are back on track – and that an estimated 80 percent of digital ad placements are once again being  purchased via programmatic exchanges.

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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

Banner Ads 101

Posted by John Farelli on July 19, 2018 at 8:00 AM

Sometimes they’re a one-off for an immediate need, other times a strategically placed component of an integrated omnichannel campaign. They can be static, even somewhat generic – or highly dynamic and personalized.

 

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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

Will Blockchain Change Talent Acquisition?

Posted by Sean Quigley on March 21, 2018 at 11:30 AM

With the recent ups and downs relating to cryptocurrencies, more people are thinking about blockchain, the underlying technological breakthrough, and how it could transform the recruitment industry over the next 10 years. There’s even some talk that the impact to recruitment might be bigger than that of the internet itself, which at a glance, seems like hype. However, when you dig in and learn about it, it starts to look a lot more plausible.

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Topics: Recruitment Media, Recruitment Marketing, M-Cloud, digital transformation, blockchain technology

Pay Per Click Media Buys in High Volume Hiring

Posted by Sean Quigley on January 30, 2018 at 10:40 AM

Almost every major job board has a Pay Per Click (PPC) ad buying model these days. This is great because it allows for flexibility based on performance and shifting needs over time.

But with online advertising, the most important thing to think about are the conversion rates, not the prices. What percentage of impressions click, what percentage of clicks start the apply process, what percentage of apply-starts become applicants, and what percentage of applicants are hired. If you are looking at these rates at every step of the way, and always looking to test and improve on them, you are doing it right. This brings us back to the concept of the “click” itself, and why they are not all really the same thing. Clicks from different websites are worth different amounts of money based on what place in the apply conversion funnel that click represents.

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Topics: Recruitment Media, Recruitment Marketing, M-Cloud, digital transformation

Media CPH: Lower is not Always Better

Posted by Sean Quigley on January 17, 2018 at 10:30 AM

Are you driving a “Low Media Cost Per Hire” and, if so, is that always even a good thing? In recruitment marketing, companies may like to look at one overall KPI to see if they’re succeeding or not, such as, what is our “media cost per hire.” Cost per hire (CPH) has the benefit of being a superior metric to cost per application (CPA), but what does it really mean to have a “good” cost-per-hire?

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Topics: Recruitment Media, Recruitment Marketing, M-Cloud, digital transformation

Recruitment Media Just Got a Whole Lot Better

Posted by Sean Quigley on September 26, 2017 at 12:31 PM

Symphony Talent recently launched M-Cloud, a Recruitment Media Cloud solution that automates programmatic media and exponentially increases job distribution so that employers can stop wondering if they are reaching the right candidates and start focusing on converting awesome candidates into tomorrow’s talent.

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Topics: M-Cloud

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