Symphony Talent Blog

UCLA Health Wins Top Talent With a Solid EVP and Google-Powered Job Search Capabilities

Posted by The Symphony Talent Team on February 28, 2019 at 9:31 AM

In order to thrive in today’s hyper-competitive healthcare market and find, attract and engage high-quality, experienced talent for both clinical and non-clinical roles, UCLA Health had to clearly articulate its Employer Value Proposition.

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Topics: employer branding, EVP, Talent Marketing Technology

Building Your Business Case for Employer Branding

Posted by Nicole Thomas on February 26, 2019 at 8:00 AM

We’ve all had times in our lives when we really, REALLY wanted something. Way back when it might have been our first car, an expensive pair of Nikes, or even just convincing our parents to let us stay out later on weekends. Whatever it was, chances are we had to build a case to the decision makers for getting what we wanted. And back it with some strong supporting evidence.

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Topics: Employer Brand, EVP

Employer Brand and EVP — What Are They and Why Do They Matter?

Posted by Simon Phillips on February 7, 2019 at 8:00 AM

Your employer brand exists whether you like it or not - it’s simply the reputation you have as an employer. And, it directly impacts your corporate reputation too. It’s everything to do with the employees you have — and hope to retain — as well as those you seek to attract. Left unmanaged, your employer brand is left in the hands (voices) of your candidates, employees and is everything that is said about you as an employer in the outside world. 

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Topics: employer branding, EVP, creative

Hard-to-Fill Hiring - Location Counts, Too!

Posted by Marianne Deming on October 9, 2018 at 8:00 AM

One of the biggest assets any TA team can bring to the table is a willingness to try new things. When it comes to sourcing and engaging candidates for hard-to-fill positions, you can’t rely on what’s already being done; you need to bring your best game into the strategy and a willingness to be bold, innovative and fresh.

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Topics: Careers Website, healthcare, EVP, Recruitment Strategies

Hard-to-Fill Hiring - From the Ground Up

Posted by Marianne Deming on September 25, 2018 at 8:00 AM

For the HR community, it’s time to stop going with the “tried and true” and start embracing new approaches and new technologies that result in better hires with less effort.

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Topics: Careers Website, healthcare, EVP, Recruitment Strategies

Personalized Content 101 - Facts & Fundamentals

Posted by Mary Krichbaum on August 14, 2018 at 8:17 AM


Speaking to – not at – your audience

Back in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
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Topics: Artificial Intelligence, personalization, digital transformation, EVP, Blogs 101

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