In order to thrive in today’s hyper-competitive healthcare market and find, attract and engage high-quality, experienced talent for both clinical and non-clinical roles, UCLA Health had to clearly articulate its Employer Value Proposition.
We’ve all had times in our lives when we really, REALLY wanted something. Way back when it might have been our first car, an expensive pair of Nikes, or even just convincing our parents to let us stay out later on weekends. Whatever it was, chances are we had to build a case to the decision makers for getting what we wanted. And back it with some strong supporting evidence.
Your employer brand exists whether you like it or not - it’s simply the reputation you have as an employer. And, it directly impacts your corporate reputation too. It’s everything to do with the employees you have — and hope to retain — as well as those you seek to attract. Left unmanaged, your employer brand is left in the hands (voices) of your candidates, employees and is everything that is said about you as an employer in the outside world.
One of the biggest assets any TA team can bring to the table is a willingness to try new things. When it comes to sourcing and engaging candidates for hard-to-fill positions, you can’t rely on what’s already being done; you need to bring your best game into the strategy and a willingness to be bold, innovative and fresh.
For the HR community, it’s time to stop going with the “tried and true” and start embracing new approaches and new technologies that result in better hires with less effort.