San Diego, “America’s Finest City,” provided a perfect setting for last week’s EBrandCon, the industry’s leading employer branding strategies conference. Talent acquisition, content marketing, and employer branding experts all came together to discuss a variety of branding-related topics, including employer brand strategy, building brand ambassadors, measuring ROI, and crafting outstanding brand content.
Despite the unexpectedly chilly temperatures in southern California last week (was I the only one who thought it was a pleasant 75 degrees every day?), we hunkered down with industry thought leaders to hash out the do’s and don’ts of developing and implementing a best-in-class employer brand strategy.
There was, however, one point on which pretty much everyone agreed: people want relevant, resonant, and engaging content no matter where they are in the talent lifecycle. This led to a very active and highly informative discussion and gave all of us – and hopefully you – a few things to think about when you’re building your own brand strategy: