Symphony Talent Blog

Digital Transformation: The Catalyst for Change in Recruitment Marketing (Part One)

Posted by Roopesh Nair on June 7, 2018 at 11:41 AM

I have conversations every day with companies that want to improve their ability to reach and attract “A” talent. The truth is, there’s no magic “formula.” What it all comes down to is putting candidates in the driver’s seat by supplying information and experiences that are credible and compelling. However, to achieve a candidate-centric experience, you need to go beyond simply posting opportunities – and begin marketing them.

Think about how information is consumed and products are sold today. Digital rules – and it’s no longer a one-way conversation. When people shop online for a product or service, they’re exposed to tweets, posts, text messages, news alerts, videos, and product recommendations that are carefully curated, highly targeted and personalized. And before they add an item to their “shopping cart,” they’ve probably considered other alternatives, read reviews and generally found out quite a bit about the item they’re purchasing. It’s no different in the world of Talent Acquisition (consumers have Yelp; candidates have Glassdoor and similar sites).

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation, automation, talent acquisition

Webinar Recap: Conquering the Challenges of Quality Hiring in Healthcare

Posted by Colleen Naugle on March 8, 2018 at 11:28 AM

The impact of digital transformation is changing every industry and that means talent acquisition strategy can’t be “business as usual.” New growth requires a new approach. We recently had the opportunity to speak with two leading healthcare organizations about the challenges they face in hiring for both clinical and non-clinical roles as well as their winning strategies for attracting candidates and engaging top talent.

Michael Drayer, Group VP of Strategy & Client Services here at Symphony Talent was joined by Jessica Schuster, Manager of Candidate Engagement & Experience at Northwell Health, and Robin Epstein Ludewig, Senior Director of Talent Acquisition at UCLA Health, in our webinar “From Coast to Coast, How To Conquer Challenges of Quality Hiring in Healthcare.” Together, they discussed the key strategies and tools that have helped them win top talent while recruiting in the rapidly evolving healthcare industry.

If you missed the webinar, you can listen to it on-demand here.

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation, healthcare

Consider This When You Think of Candidate Personalization

Posted by Loren Nelson on March 6, 2018 at 12:00 PM

Have you ever read War and Peace? It’s one of the longest novels ever written and it took Leo Tolstoy nearly seven years to come up with his final version. Twelve hundred-plus pages, dozens of characters, multiple plots and an epic philosophical discussion might be just the thing to get you through a long Russian winter. But if it’s quality candidates you’re after, resist the urge to channel your inner Tolstoy. You could wind up spending months churning out hundreds (or thousands) of content pages with nothing to show for it.

Think about how information is consumed today. In this digital age, people aren’t spending hours focused on a single topic. Instead, they’re consuming an endless stream of tweets, posts, text messages, news alerts, videos, and product recommendations based on the last thing they bought. 

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation, automation, talent acquisition

The CHRO as Architect: Creating Amazing Employee Experiences

Posted by Roopesh Nair on February 20, 2018 at 11:01 AM

In 2018 the ability to deliver amazing employee experiences will continue to play a critical role in the ability to hire, retain and activate the very best talent. Why? Because your employees care deeply about their experience and your future workforce is listening to what they have to say about it. Around 70% of Millennials say they hear about companies through friends and job boards.

For talent leaders focused on winning (and retaining) right-fit talent, investing in an amazing experience that your employees are motivated to share has never been more important than it is right now. Simultaneously, CHROs have ever-rising expectations to exceed. Today’s more fluid, digitally native workforce requires an experience that works on multiple devices, complements existing collaboration tools and fits seamlessly into life outside of work.Therefore architecting and delivering a personalized, seamless experience requires a digital strategy that begins with the candidate experience and onboarding, builds towards clearly defined career mobility and includes the opportunity to listen for feedback and proactively adjust consistently.

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation, automation, talent acquisition

Webinar Recap: Helping Your CEO Drive Digital Transformation

Posted by Colleen Naugle on February 12, 2018 at 11:53 AM

Every company - regardless of industry - is going through some form of digital transformation, reinventing its products, services, and engagement to meet the evolving expectations of social, mobile, and digital natives. As a talent leader, you’re in an excellent position to help drive digital transformation for your organization and help your organization achieve stronger business outcomes.

On January 31, Roopesh Nair, CEO of Symphony Talent, and Sherry Schultz, SVP, CHRO of Advantage/EZ Rent-A-Car, joined forces in our webinar “Talent Leaders: Help Your CEO Drive Digital Transformation.” Together, they talked about best practices for talent leaders to pave the way for implementing these changes.

If you missed the webinar, you can listen to it on-demand here.

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation

Automate Your TA Toolset To Unleash The Power of Existing Solutions

Posted by Roopesh Nair on February 6, 2018 at 12:10 PM

Did you know that 44% of CIOs feel that complex legacy technology is the chief barrier to digital transformation? It makes sense. Old technology is not simple or intuitive - it’s complicated and it wastes time. Most leaders would agree, it’s hard to stay nimble when your team is busy keeping the lights on instead of creating light bulb moments. The great news for HR is that you now have access to a lightweight toolset that will not only enhance the power of your existing ATS, but also free your team for something more creative and impactful.

View our recent webinar on-demand to hear more on How Talent Leaders can drive Digital Transformation.

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Topics: CRM, ATS, personalization, candidate experience, digital disruption, digital transformation, automation, talent acquisition

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