Symphony Talent Blog

Eight Great Takeaways from the Social Recruiting Strategies Conference in San Francisco

Posted by Calli Ensor on February 8, 2018 at 11:00 AM

There was a full house (pun intended) at last week’s SRSC. Talent acquisition, content marketing, and social media experts joined together to discuss global recruiting trends, data analytics, recruitment marketing, the candidate experience, and tools and technology.

Over the course of 3 days, we had the chance to learn, share, network, and enjoy a few laughs with industry thought leaders who all agree: this is a job seekers market. We want, we need, qualified applicants. This is especially true for the healthcare industry where there’s a demand for experienced talent in both clinical and non-clinical roles. So how do we attract top talent? Through engaging, genuine content!

Here are some of our favorite tips from the SRSC to get you inspired to start sharing your stories:

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Topics: Events, SRSC, Social media, Talent Acquisition Strategy, social recruiting, Content Marketing Trends

Recruitment Personalization: The Right Content for the Right Candidate

Posted by Lindsey Sanford on October 30, 2017 at 11:05 AM

Authenticity in recruiting can mean a range of things, but at its heart, it’s when you admit that your organization won’t fulfill every person’s needs. In the back of our minds, we all know this is the case. We know that certain people fit our organization’s culture better, but that seems to go by the wayside when we enter into a competitive talent market. At that point, it’s more traffic, more engagement, more visibility – and the most candidates.

Instead, we should be driven by quality traffic, quality engagement, and quality visibility. But that requires an uncomfortable level of honesty.

At best, a majority of recruiting content that lives online is selling our organization to anyone who will listen. At worst, it’s not present at all.

The harsh reality that we need to acknowledge as Talent Acquisition organizations is that our company is not a fit for a lot of people. The sooner we acknowledge that, the sooner we can move onto the next step, which is embracing and strategizing it.

As I’m sure most of you are already getting the cold sweats of acknowledging your organization’s actual negatives, before we get into the how, I wanted to ask you to think back on a meaningful ad, content piece, blog, article, that really stuck with you. What was it?

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Topics: Content Marketing Trends

#NowTrending: Weekly Content Marketing Trends | 10.13.2017

Posted by Lindsey Sanford on October 13, 2017 at 5:33 PM

This week's trends help users manage their social presence, giving them more customization options to inhabit their social profiles. While many won't impact brands, it's showcasing a trend around social usage being more and more integrated into our lives.

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Topics: Content Marketing Trends

#NowTrending: Weekly Content Marketing Trends | 10.6.2017

Posted by Lindsey Sanford on October 6, 2017 at 5:25 PM
Content marketing can be intimidating.  Specifically in the Talent Acquisition arena where selling a new strategy and introducing new tactics can be challenging resulting in a pretty complex conversation.
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Topics: Content Marketing Trends

#NowTrending: Weekly Content Marketing Trends | 9.29.2017

Posted by Lindsey Sanford on September 29, 2017 at 3:21 PM
This week's trends are allowing for new ways to engage your target audience if you're ready for the time commitment it will require to facilitate it. 
 
The recruitment industry isn't known for their overwhelming responsiveness, primarily because the relationship is different than that of a consumer and company. However, the  expectations of the candidate aren't different. Your candidate  expects to be treated like a consumer, which means they are expecting a quick response to every inquiry. 
 
Take a look at the trends below to see how the industry 
is changing to facilitate these expectations for consumers, and how our candidate recruitment models need to follow suit.
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Topics: Content Marketing Trends

#NowTrending: Weekly Content Marketing Trends | 9.22.2017

Posted by Lindsey Sanford on September 22, 2017 at 12:25 PM
Staying on top of content trends can be exhausting, but ultimately, it's what can differentiate your organization from others in the competition for the best talent. Luckily, our Content Marketing team at Symphony Talent is dedicated to staying ahead of trends, and providing the same for you. Each week, our team gathers the most influential trends within the content marketing space, and what those trends might mean for your candidate strategy. 

One trend we're seeing reappear from week-to-week is the focus on genuine, authentic content. This doesn't impact how you execute a strategy.
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Topics: Content Marketing Trends

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