Symphony Talent Blog

Coming to Terms with Terminology: Talent Marketing 101 Series

Posted by Gina Alioto on October 25, 2018 at 9:30 AM

Does anyone remember Cliff’s Notes, those little black and yellow student “study guides”? In the pre-internet era, students everywhere relied on them to help explain the deeper meanings behind “The Great Gatsby,” “Hamlet” and countless other literary masterpieces (or – let’s be honest – to save time in reading them all the way through).

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Topics: Recruitment Marketing, Blogs 101

Programmatic Media 101: What You Need to Know

Posted by John Farelli on September 4, 2018 at 9:11 AM

Implementation of the new GDPR laws resulted in a temporary downturn in programmatic ad spending a few months back. However, a follow-up report this past June in Mobile Marketing magazine tells us things are back on track – and that an estimated 80 percent of digital ad placements are once again being  purchased via programmatic exchanges.

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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

Personalized Content 101 - Facts & Fundamentals

Posted by Mary Krichbaum on August 14, 2018 at 8:17 AM


Speaking to – not at – your audience

Back in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
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Topics: Artificial Intelligence, personalization, digital transformation, EVP, Blogs 101

Customer Service 101 - Rules for Success

Posted by Michael Field on August 7, 2018 at 8:00 AM

Here’s something you might find interesting: A study done by UC, Irvine found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption.

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Topics: Engagement and Experience, Customer Service, Blogs 101

Analytics 101 - For Recruiters, It’s Success by the Numbers

Posted by Mike Hargrove on July 24, 2018 at 8:00 AM

If there’s one constant in the HR community, it’s data. Between your ATS, your CRM and your media providers, you have literally reams of information to sort through and interpret. However, all of these tools and services are typically purchased and  supported through multiple vendors and were never really intended to work together.

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Topics: digital transformation, recruitment analytics, X-Cloud, Blogs 101

Banner Ads 101

Posted by John Farelli on July 19, 2018 at 8:00 AM

Sometimes they’re a one-off for an immediate need, other times a strategically placed component of an integrated omnichannel campaign. They can be static, even somewhat generic – or highly dynamic and personalized.


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Topics: Recruitment Marketing, Programmatic Media, M-Cloud, Blogs 101

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