Does anyone remember Cliff’s Notes, those little black and yellow student “study guides”? In the pre-internet era, students everywhere relied on them to help explain the deeper meanings behind “The Great Gatsby,” “Hamlet” and countless other literary masterpieces (or – let’s be honest – to save time in reading them all the way through).
Implementation of the new GDPR laws resulted in a temporary downturn in programmatic ad spending a few months back. However, a follow-up report this past June in Mobile Marketing magazine tells us things are back on track – and that an estimated 80 percent of digital ad placements are once again being purchased via programmatic exchanges.
Speaking to – not at – your audienceBack in the early days of the “World Wide Web,” online marketing was fairly straightforward. It depended largely upon a user clicking through on a banner or link placed within a media channel that was popular with a specific type of audience (similar to a traditional newspaper or magazine ad).
Here’s something you might find interesting: A study done by UC, Irvine found that a typical office worker gets only 11 minutes between each interruption, while it takes an average of 25 minutes to return to the original task after an interruption.
If there’s one constant in the HR community, it’s data. Between your ATS, your CRM and your media providers, you have literally reams of information to sort through and interpret. However, all of these tools and services are typically purchased and supported through multiple vendors and were never really intended to work together.
Sometimes they’re a one-off for an immediate need, other times a strategically placed component of an integrated omnichannel campaign. They can be static, even somewhat generic – or highly dynamic and personalized.