There is no denying the shifts that have occurred in the labor market. But where are we today? And what comes next? Our Healthcare Recruitment Guide offers a glimpse into the road ahead, and healthcare Ñ not surprisingly Ñ will lead the charge in terms of job growth through 2030.
Interestingly enough, though, workforce participation (61.7%) is bound to drop off by 2030; all baby boomers will be 65, resulting in a labor force decline (60.4%) and adding to the deficit, we'll see 11.9 million more jobs but just 8.9 million new people joining the workforce.
The fact is that baby boomers are aging, and there are people with chronic conditions that will drive the projected employment growth. The pace of change in healthcare is accelerating and recalibrating globally as we move toward a more patient-centered, digital approach to well-being.
But how do you foster talent, build your pool of right-fit candidates and retain them once you get them in the door? Read on to discover some of the keys to successful healthcare hiring.
Healthcare recruitment challenges
Healthcare occupations will grow 16%, seeing a considerable increase above the average for all occupations. Specifically, the need for nurse practitioners, physical therapy assistants and physician assistants is only expected to grow, yet 47% of healthcare workers plan to leave their positions by 2025.
What's driving healthcare recruitment needs
Let's be honest: Healthcare work is not easy, especially today. Among the commonly cited reasons for the departure of healthcare workers include:
- COVID-induced burnout and the availability of new opportunities
- More roles than in past years due to vaccine mandates and telehealth
- The aging baby boomer population
As the need for healthcare workers grows exponentially, ready and willing talent is not keeping up with demand. Adding to the challenges, skillset requirements are changing and doing so dynamically.
Given the number of open roles, record-breaking resignations and the need for healthcare expertise ever on the rise, healthcare recruiters and sourcers need to be ready while embracing the help of talent acquisition technology.
Equipping your talent acquisition team
To successfully recruit talent in the healthcare sector, it's crucial to understand the requirements of each step of the candidate's journey.
- Awareness phase: Candidates explore your personalized career websites and receive targeted programmatic job advertisements and social media posts.
- Opt-in phase: Candidates engage with your recruitment events and career site chatbot.
- Qualification phase: Candidates often engage with text message campaigns, talent assessments and on-demand interviews.
- Conversion phase: Your candidate relationship management tool helps manage talent communities, drip campaigns and AI-fueled job alerts.
Closing the gap
Today's healthcare workers seeking new jobs desire staffing support on top of better pay, an employee mindful of work-life balance and employment guidelines Ñ such as COVID vaccine mandates that meet their individual needs.
Suppose you're to attract this coveted talent. In that case, it's key to build these expectations into your brand messaging, telling a brand story across all channels and at every touchpoint that draws candidates to your organization in a way that sticks.
From ensuring your pay and benefits are competitive to being forthright about employment requirements and highlighting how you're committed to your employees' well-being, your candidates need to meet them where they're at, both now and in the future.
Want to unlock the secrets to recruiting healthcare workers today, tomorrow and beyond?
Be sure to download our guide to see how to distill trends into your recruitment marketing, leverage data to improve your recruitment tactics, show how HR tech helps you recruit healthcare workers and more.
