Offering seamless, personalized enhanced job search capabilities on your career site isn’t just smart —it’s necessary these days. To understand why it’s so crucial, let’s consider a former military candidate as an example.
Through one of our clients, Highmark Health, we learned that veterans’ primary challenge when they’re looking to professionally transition to the civilian world is finding work at a level comparable to their military career (67 percent). Locating jobs that match their skills in the military (63 percent) and translating their military skills to a civilian job (62 percent) come in second and third.
By better understanding the way in which that military experience fits with existing job opportunities, a veteran is more likely to apply for right-fit jobs. Doing so understandably increases the likelihood they’ll stay put.
Military veterans transition into civilian job seekers by using an occupational code that describes the work they did while in uniform. Generally referred to as Military Occupational Specialty (MOS) codes, they are used in the Army and Marine Corps. Meanwhile, the Air Force uses Air Force Specialty Codes, and the Navy uses the Navy Enlisted Classification system. In all cases, these short letter and number combinations identify specific jobs in the military. For example, an 0311 refers to a rifleman in the Marines, while a 42A connotes an Army HR specialist.
Leveraging the power of Google Cloud Talent Solution military skills translator, it’s now possible to translate between military and civilian job languages in order to deliver up relevant civilian jobs that best align with the skills a veteran candidate gained while serving.
Veterans can simply type “jobs for veterans” and their MOS code into the Google search bar, and a list of local advertised positions that require their skills will appear. Just like any Google jobs search, filters can be used to narrow down results by location, date posted, salary range and other factors.
Meanwhile, Google’s world-class search capabilities — seamlessly integrated with the career site job content of Symphony Talent’s Experience Cloud — use a combination of search APIs that leverage machine learning, returning enhanced search results for veteran candidates that take into account:
- Role level
Thanks to machine learning, job searches and job alerts improve over time, leading to an increase in conversion. At the same time, recruiters receive far fewer resumes from unqualified candidates, so their jobs easier and time to fill is reduced.
It’s clear that the candidate experience among veterans — and job seekers as a whole — improves. Anyone and everyone receives a better, more personalized experience with these tools. That’s especially true when you see how you can search based on things like language, remote work and even commute time. Since all of this data is then fed back into your ads, you can target candidates in their native language, for specialized roles and for positions that fit their desired parameters.
By offering a better experience for military talent — and, frankly, everyone across the board — employers can attract, engage and hire the quality talent required to propel their organizations forward.
Interested in learning more about personalizing the candidate experience and leveraging personas? Access the full webinar on demand featuring Highmark Health.