Anyone in the market for a new job knows the drill. You scour job boards, find what looks like potentially right-fit positions and apply, apply, apply. Then you wait for the calls to come in. By the time you score a few interviews, you may find your heart sinking: It turns out those “perfect jobs” don’t pay a dime, and you feel like you were strung along.
Read on to discover the latest in recruitment advertising trends.
The Latest on Recruitment Advertising Trends: Post Your Salary Ranges
It sure would be nice if employers would be upfront in the first place and skip what feels like a bait and switch. Fortunately, the tides are beginning to turn. Microsoft announced it will disclose salary ranges in all internal and external U.S. job postings by January 2023.
That’s when Washington state — where Microsoft is headquartered— will begin requiring employers with at least 15 or more employees to disclose salary ranges. But Microsoft is also going the extra mile to include them outside of the state.
Are a lot of employers excited about this prospect? Likely not.
On the other hand, job prospects and employees are increasingly expecting to know outright, and Washington state isn’t alone in enacting laws. Colorado currently has a law, and California and New York state have similar bills in the works. Hopefully, more employers will embrace the practice without being forced to.
According to Forbes, compensation experts suggest it’s the employers who have already audited their pay scales to ensure people are being paid equally who are likely to first adopt the practice on a nationwide basis. And those who haven’t? Well, they’re in less of a rush.
So why disclose pay, laws aside? Organizations that are transparent about pay win the trust of job seekers in an extremely competitive job market.
Simply put, you're wasting your time and increasing the cost and time to fill by including misleading content — or even omitting relevant content — in your job descriptions. And since there are too many jobs and not enough people in 2022, there's no room for error anymore.
Create Winning Job Descriptions
In this day and age, truthfulness and clarity in job descriptions are everything. You need to be:
- Consistent, Clear & Concise
- Scan for Bias
- Include Relevant Content
- Personalize & Optimize for Nurture
Find yourself wondering where to start when it comes to writing successful job descriptions? Check out tricks of the trade.
- Don’t use words simply to fill space. Instead, remove non-role-related qualifications and stick to the points, painting a robust picture of what it’s like to perform the role within your organization.
- You’re not going to tackle all your goals and solve every challenge with a single position. Make sure your roles have clear boundaries, and your job description identifies the specific tasks.
- Post salary ranges for all open positions. Underpaying certain employees? That’s something you need to contend if you’re going to remain competitive as an employer.
- Take a close look at bias, unconscious or otherwise. While conscious bias is often easier to spot, subconscious bias is far less so since hiring managers don’t necessarily know it's "wrong." Utilize tools like a DEI Plugin to detect gender, racial, and age bias in text content.
Not to be overlooked, data is everything when it comes to identifying the right person for the job in a very tight labor market. It not only helps zero in on the types of people you need to hire, but also where to find them.
Revisit Your Career Site
While you’re at it, think about your career website. Does it include the following?”
- “A day in the life” videos
- Employee stories
- Career path opportunities
- Virtual tours of the office/facility
- Local attractions
- Employee events
In line with pay transparency, prospective employees want to know what it’s like to work at your organization. So, tell the story through the eyes of those who know it best: Your talent.
Whatever your location and your state’s requirements, today’s workers are savvy, and they have expectations for what they will and will not look past from potential employers. The time to meet those expectations — including when it comes to pay transparency — is now.
Want to learn more about today's recruitment tactics?