Symphony Talent Blog

Google Jobs API Exponentially Improves Everyone's Search Experience

Posted by Chris Gasparro on January 17, 2019 at 10:15 AM
Chris Gasparro
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Symphony Talent Google API Blog

Recently, job searches got a whole lot easier — more data-fueled — thanks to Google Jobs API. Add in Google Cloud Talent Solution’s partnership with Symphony Talent, and enhanced search capabilities to attract, hire and engage high-quality talent got better and faster still.

Here’s how it works. Google Cloud Talent Solution provides a combination of search APIs that leverage machine learning. When integrated seamlessly with the career site job content of Symphony Talent’s XCloud, it returns enhanced search results for candidates that account for the role level, jargon, abbreviations, acronyms and misspellings. That job search capability only improves over time due to machine learning, by virtue increasing conversion.

Results extend well beyond the limitations of typical keyword-based methods since it’s powered by the very same search experience Google offers elsewhere. At the end of the day, it’s a win-win for everyone involved. Candidates get a better, more personalized experience based on the data they provide while interacting with a brand. A brand — knowing they have a finite amount of time to deliver the right job at the right time — can strike while the proverbial iron is hot. And recruiters don’t get unwanted resumes from unqualified candidates, making their jobs easier, faster and more precise. Time to fill is reduced, as is the cost to organizations’ bottom line.

Say a candidate is not ready to convert. Each time they engage with a brand, they leave a trail of “breadcrumbs” — nuggets of data that can be used to provide better content and more relevant job searches down the line, down to the city block where they reside. And it happens regardless of which channel — or combination of channels — they used, be it Facebook Messenger, email, Instagram or LinkedIn.

During a time of low, 3.7 percent unemployment, it’s a candidate’s market — not a market that favors brands. The more data you receive, the better you can nurture active and passive job-seekers, and the more quickly you can convert them to quality hires. Once the candidate is entered into your CRM, those bits of information can be used to remarket to them in automated fashion.

That same automation allows machine learning deliver relevant, timely content. That content gives them a reason to interact more, to provide additional, valuable data. Meanwhile, it cultivates your EVP, giving candidates a reason to learn more. That matters. Remember, after all, that recruiters are not marketers. Instead, they are “hunters” who are looking for the best fit for a position. This partnership with Google Jobs lets them do what they do best — talk to applicants and candidates and, ultimately, hire them once they know they’re working with a good fit.

Prior to this technology, everyone was forced to do things cumbersomely, manually. Candidates’ search results were less precise. When they applied for a job, there was little to no visibility into the process — and the candidate experience all but hit a dead end. Without getting a response from the brand, the candidate likely forgot and moved on to another opportunity — particularly if they weren’t nurtured from that point on. Meanwhile, TA teams posted jobs to job boards, waited for applications to roll in, and performed time consuming searches that failed to zero in on specialized skills —take, for example, a subset of R.N. candidates within the healthcare industry or a java engineer versus a full stack developer.

Each time someone engages with a chatbot on a career website, every time they fill out a skills assessment or round out their profile, data can be used to further personalize their experience. That same information can be used to simplify the recruiter side of the equation since machine learning and automation take over. Everyone gets the best results on the first search, too. As a result, there’s less drop-off among candidates; a fine-tuned experience that lets brands showcase their EVP; and automation that lets recruiters close the deal with quality candidates one on one once the grunt work is done in an automated fashion, on their behalf.

In short, partnering our talent acquisition technology with Google’s exemplary search capabilities revolutionizes the candidate experience, while ensuring talent acquisition teams and recruiters work better, smarter and more successfully.

Topics: Talent Marketing, machine learning, personalization, X-Cloud

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