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Automated programmatic is the concept of using A.I.-based technology and proprietary algorithms to buy, place and manage employer branded content and job ads at exactly the right time, to exactly the right candidates, in exactly the right place far faster and with greater precision than any human could ever achieve.

This guide covers:

  • The (really) short history of job advertising including a nifty timeline
  • Four reasons why automated programmatic media MUST be on your radar NOW
  • How it works (using vintage Smurfs as an example) and how "set it and forget it" means you can win
  • The two things needed to get started today

The end result is a steady-state of optimization where your brand converts dramatically higher quality candidates using the same (or less) budget. (With less time required!)

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