Raise your hand if you've heard this before: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Of course, the same could be said for talent acquisition — and without defensible data, it’s hard to justify the costs a business must spend to acquire strong talent. In order to build a consensus and a standard framework for source effectiveness, ATAP assembled a committee of 13 TA veterans (including Symphony Talent VP of Client & Partner Strategy Debbie Tuel) to create a set of guidelines that will help you understand where to invest your budget, and whether the investment is working or not.
The Source Effectiveness Guidelines include:
