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The 2020 Recruitment Marketing Benchmarks Report

Research from 5 Years of the Fortune 500 Talent Experience

2020 RM benchmark report-CoverSince 2015, we've spent months each year analyzing how the Fortune 500 use recruitment marketing practices in their talent acquisition strategies.

One major takeaway this year: The presence of a talent network does not ensure employers deliver on their promise to candidates or properly utilize CRM capabilities; just 10% of companies with a talent network or job alerts use automated emails to remind talent to complete a started application.

Download the full report for:

  • A look at recruitment marketing adoption trends over 5 years
  • How recruitment marketing pioneers differentiate themselves
  • A complete ranking of the recruitment marketing practices the 2019 Fortune 500 use – and don’t
  • An analysis of the career site experience and talent network experience, including missed opportunities and areas for growth
  • 20+ key benchmark stats across recruitment marketing practice adoption